# Octoly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/octoly

- Industry: Software
- Headquarters: Paris, France
- Website: www.octoly.com
- Total disclosed funding: $9.3M
- Latest round: Series B (May 10, 2017)
- Investors on record: 3

## About

Octoly, Inc. is a Paris-based company that specializes in influencer marketing solutions, empowering brands to enhance consumer engagement through innovative digital platforms. Founded in 2006 by Fabien Guiraud, Octoly, Inc. focuses on connecting brands with influencers to facilitate effective marketing strategies. The company has undergone strategic pivots to strengthen its service offerings and expand its market presence. Notably, Octoly was acquired by Net Reviews SAS in October 2021, a move aimed at enhancing its consumer-centric focus for European brands. Headquartered in Paris, France, Octoly has successfully completed a total of 5 deals, with its most recent funding round being Series B, raising EUR 8.550 mn, led by Havas Media Group, and bringing its total raised amount to EUR 8.550 mn and current company valuation to EUR 24.546 mn.Octoly, Inc. offers a suite of innovative products designed to enhance brand collaboration and engagement through advanced digital solutions. Their core offerings include tools for influencer marketing, customer feedback, and brand advocacy, facilitating seamless interactions between brands and target audiences. These products effectively address challenges related to visibility, consumer trust, and brand loyalty by allowing brands to leverage social proof and user-generated content. Octoly serves a diverse clientele, including well-known brands across fashion, beauty, and technology sectors, and markets its solutions in Europe, North America, and Asia.In the year 2020, Octoly, Inc. generated revenue of EUR 1,939,241.30 with an EBITDA of EUR -397,523.60. The company primarily operates a revenue model based on subscription services and partnerships with brands, providing access to its marketing solutions for a fixed monthly fee, enabling scalable usage as per campaign requirements.Looking ahead, Octoly, Inc. aims to leverage its recent acquisition to further empower European brands in becoming more consumer-centric. Although specific new product launches are not detailed, the acquisition will likely enhance its technological capabilities. Plans for expansion into additional European markets appear to be a priority, with a focus on enhancing engagement through newly designed tools and improved market strategies. The EUR 8.550 mn raised in the Series B funding round will support these initiatives, particularly in enhancing the company's offerings and market reach.

## Funding rounds

- Series B, May 10, 2017, $9.3M — Frst Capital, Havas Media Group, Twins Partners Ltd

## Investors

- Frst Capital (https://capitalatlas.ai/funds/frst-capital) — Series B
- Havas Media Group — Series B
- Twins Partners Ltd — Series B