# Ochre Spirits Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ochre-spirits-private

- Industry: Consumer Products
- Headquarters: India
- Website: www.ochrespirits.com/
- Latest round: Seed (Nov 12, 2025)
- Investors on record: 1

## About

Based in India, Ochre Spirits Pvt Ltd engages in the production of unique alcoholic beverages that reflect the vibrant culture of Goa, targeting a diverse consumer base with a focus on health-conscious options.Ochre Spirits Pvt Ltd, founded in 2023 in India, specializes in crafting innovative spirits. The company has successfully completed one funding deal to date. Its founder’s history remains undisclosed, but it is clear that the company aims to create a strong presence in both local and international markets.Ochre Spirits specializes in the creation of innovative alcoholic beverages that cater to a diverse consumer base while embodying the essence of Goa. The company offers a range of handcrafted spirits that emphasize reduced calorie content and lower alcohol levels, appealing to health-conscious consumers without compromising on flavour complexity. These products are designed to enhance social gatherings and celebrations, making them suitable for a variety of occasions. Ochre Spirits targets both local and international markets, focusing on regions with a growing interest in premium craft spirits, such as urban centers in Europe and North America, as well as emerging markets in Asia. The company's commitment to inclusivity means that their offerings are crafted for both casual drinkers and connoisseurs alike, ensuring a broad appeal across different demographic segments.Ochre Spirits generates revenue through direct-to-consumer sales as well as partnerships with retailers and wholesalers. Customers can purchase their products at various outlets, including specialty liquor stores, bars, and restaurants, where it is positioned as a premium offering. The transaction structure typically involves bulk purchases by retailers, alongside individual sales to consumers, allowing for flexibility in how the products are distributed. Pricing strategies reflect the premium nature of their offerings, with certain flagship products commanding a higher price point due to their unique flavor profiles and handcrafted qualities. Through these various channels, Ochre Spirits successfully engages with its clients and end users, fostering a community around their brand and the celebration of life’s moments.In November 2025, Ochre Spirits Pvt Ltd raised an undisclosed amount of Seed funding led by new investor ah! Ventures, with participation from individual investors. The company will use the funding to support expansion initiatives in South and West India. Future growth plans include the launch of new products designed to enhance their market offerings, targeting an increase in distribution capabilities and accessibility.

## Funding rounds

- Seed, Nov 12, 2025 — ah! Ventures

## Investors

- ah! Ventures (https://capitalatlas.ai/funds/ah-ventures) — Seed