# Ocapo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ocapo

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.e-prospects.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Mar 12, 2013)
- Investors on record: 2

## About

Ocapo Limited, through its platform Eprospects, excels in lead generation, offering businesses high-quality, buyer-ready leads via a pay-per-lead model tailored for various industries.Ocapo Limited provides innovative lead generation services, primarily through its Eprospects platform. Founded in London, UK, the company underwent its last funding round on June 30, 2014, securing GBP 370,000 in Series A financing, bringing its total raised amount to GBP 370,000 and a current valuation of GBP 14.70 million. The company has completed two deals to date.Eprospects specializes in quality lead generation, offering businesses buyer-ready leads through various digital channels. The core offering revolves around a pay-per-lead model designed to deliver high-quality, well-qualified leads tailored to the specific needs of clients. This service addresses the challenge of reaching potential customers at critical moments in their buying journeys. Eprospects employs proprietary techniques and platforms to generate leads consistently and at scale, serving businesses across multiple industries, including financial services, legal services, healthcare, and elderly care, with operations in the UK and Dubai, as well as globally.Ocapo Limited generates revenue primarily through its innovative pay-per-lead model, where clients pay for each qualified lead generated. This transaction structure aligns the company’s success with that of its clients, fostering a performance-driven relationship. While specific pricing plans for their services are not disclosed, the model supports various partnership structures, enabling flexibility for clients concerning lead volume and market reach. The consistent flow of leads generated through their platforms allows clients to create sustainable growth, reinforcing Ocapo Limited’s position in the lead generation market.Following the Series A funding round in June 2013, which raised GBP 370,000 and valued Ocapo Limited at GBP 14.70 million, the company plans to leverage this capital to enhance its lead generation capabilities and potentially expand into new geographic regions. Specific plans for launching new products have not been disclosed, but the company aims to strengthen its market presence in existing territories while exploring opportunities for growth in emerging markets.

## Funding rounds

- Series A, Mar 12, 2013, $4.5M — Northzone, Growth Lending

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Series A
- Growth Lending — Series A