# Obvious Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/obvious

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.obvious.com
- Total disclosed funding: $2M
- Latest round: Seed (Feb 15, 2012)
- Investors on record: 2

## About

Obvious Corporation is an investment firm dedicated to supporting entrepreneurs focused on sustainability and innovation, targeting transformative industries such as healthcare, consumer goods, and financial services.Obvious Corporation specializes in strategic investments aimed at fostering purpose-driven entrepreneurship. Founded by Ev Williams, James Joaquin, Kaitlin M, Radley Marx, and Sanjeev Joshi, the company is headquartered in San Francisco, US. The firm has successfully closed its Seed funding round, raising USD 2.00 mn from notable investors including Lerer Hippeau Ventures and SV Angel. The company has engaged in two investment deals to date.Obvious Ventures focuses on investing in and supporting purpose-driven entrepreneurs across three key investment pillars: transforming industrial systems for carbon efficiency, reimagining healthcare and consumer goods for healthier lifestyles, and reshaping financial services to empower individuals and small businesses. Their core offerings include investments in companies that develop breakthrough technologies aimed at solving systemic global issues. For instance, they have backed innovators in the food industry such as Beyond Meat, which provides plant-based alternatives, and Virta Health, which focuses on personalized healthcare solutions. The company primarily targets sectors in North America and Europe, ensuring that its products and services can address a diverse range of market needs, from sustainable food production to advanced healthcare solutions.Obvious Ventures generates revenue through strategic investments in transformative companies that align with their mission of fostering sustainable and socially responsible business practices. The transaction structure typically involves equity stakes in startups and scale-ups, establishing partnerships that facilitate growth and innovation. These investments support a portfolio of companies that may operate under various models, including business-to-business (B2B) relationships and direct-to-consumer sales. Each investment is tailored to leverage the unique offerings of the portfolio companies, which may include flagship products that drive market differentiation. By fostering these collaborations, Obvious Ventures enhances its revenue potential while contributing to the overarching goal of addressing critical global challenges.With the recent closure of its Seed funding round, Obvious Corporation intends to utilize the USD 2.00 mn raised to support ongoing initiatives and explore new product offerings. The company is focused on expanding its investment portfolio within the North American and European markets, aiming to identify and back innovative startups that address global challenges. Specific upcoming projects and product launches are currently being designed, which are expected to contribute significantly to their growth strategy over the next year.

## Funding rounds

- Seed, Feb 15, 2012, $2M — SV Angel, Lerer Hippeau Ventures

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Lerer Hippeau Ventures — Seed