# OBT Live

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/obt-live

- Industry: Software
- Headquarters: Liverpool, UK
- Website: www.obt.live
- Total disclosed funding: $3M
- Latest round: Series A (Jun 5, 2025)
- Investors on record: 1

## About

Based in the UK, OBT Live Ltd specializes in providing AI-powered LiveOps technology aimed at enhancing user engagement across diverse sectors, including retail, media, and sports. Founded in 2023 by co-CEO Paul Shannon and Chris Hodgson, in Liverpool, UK, OBT Live Ltd focuses on delivering innovative LiveOps solutions. In June 2025, OBT Live Ltd raised GBP 2.25 million in Series A funding led by new investor PXN Group. The Series A funding values OBT Live Ltd at USD 7.75 million pre-money. OBT Live specializes in AI-powered LiveOps technology that focuses on enhancing user engagement across various sectors such as retail, leisure, media, and sports. Their core platform facilitates real-time data insights, enabling businesses to tailor and personalize user experiences based on individual interactions and preferences. This technology empowers clients to leverage gamification and in-service purchases, fostering deeper audience connections and reducing customer churn. OBT Live's solutions cater to a diverse client base, targeting markets in Europe, including the UK and Switzerland, with a commitment to creating bespoke, engaging products that address the specific needs of end users. OBT Live generates revenue through a subscription-based model, wherein clients pay for access to their LiveOps platform and associated services. This model allows businesses to automate audience interactions, deliver personalized content, and adjust strategies in real-time to enhance user engagement. Clients may include retailers and media companies who utilize the platform to improve customer experiences and drive loyalty. The pricing structure is designed to accommodate various client needs, reflecting the comprehensive nature of the services offered. Flagship products include features that facilitate hyper-personalization and gamification, essential components in maximizing user retention and satisfaction. The company will use the funding from June 2025 to grow software-enabled services business.

## Funding rounds

- Series A, Jun 5, 2025, $3M — PXN Group

## Investors

- PXN Group (https://capitalatlas.ai/funds/pxn-group) — Series A