# ObservePoint

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/observepoint

- Industry: Software
- Headquarters: Provo, US
- Website: www.observepoint.com
- Total disclosed funding: $35M
- Latest round: Series B (Jul 1, 2018)
- Investors on record: 3

## About

Founded in 2010 and based in Utah, US, ObservePoint, Inc. develops a suite of automation tools for defining and checking marketing technology and analytics strategies. Their products include WebAssurance for tag auditing, AppAssurance for mobile network request testing, CampaignAssurance for campaign tracking, and LiveConnect for running test scripts via WiFi-enabled devices on-premise.

## Funding rounds

- Series B, Jul 1, 2018, $3M — Album VC
- Series B, Dec 13, 2016, $19M — Pelion Venture Partners, Mercato
- Series A, Mar 13, 2015, $6.5M — Pelion Venture Partners, Album VC
- Series A, Sep 1, 2014, $6.5M — Album VC

## Investors

- Album VC (https://capitalatlas.ai/funds/album-vc) — Series A, Series B
- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Series A, Series B
- Mercato (https://capitalatlas.ai/funds/mercato) — Series B