# Observe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/observe

- Industry: Software
- Headquarters: San Mateo, US
- Website: www.observeinc.com
- Total disclosed funding: $390M
- Latest round: Series C (May 22, 2025)
- Investors on record: 6

## About

Founded in 2017 by Jacob Leverich, Jon Watte, Jonathan Trevor, Mike Speiser, and Philipp Unterbrunner, and based in California, US, Observe, Inc. operates as a provider of the Observability Cloud, a comprehensive platform designed to analyze and understand the performance and behavior of modern distributed applications. In May 2025, Observe, Inc. raised USD 124.78 million in series C funding led by returning investor Sutter Hill Ventures, with participation from other returning investors Snowflake Ventures, Capital One Ventures, Madrona Venture Group and Alumni Ventures Group. The platform integrates data from various sources, offering tools such as Log Explorer for real-time data access and structuring, Metric Explorer for tracking high cardinality data, and Trace Explorer for monitoring request rates, errors, and durations in services. Additionally, it features customizable dashboards and contextual alerts, allowing users to investigate and troubleshoot issues efficiently. The platform supports over 250 integrations, ensuring compatibility with various data formats and sources. The service is priced based on data ingestion: USD 0.66 per GiB for logs, USD 0.00775 per metric point per minute for metrics, and USD 0.69 per GiB for traces, with a 13-month data retention policy. In January 2026, Snowflake Inc. acquired Observe, Inc. from Alumni Ventures Group, Capital One Ventures, Madrona Venture Group, Snowflake Ventures, and Sutter Hill Ventures. Financial terms of the transaction were not disclosed. The acquisition enables Snowflake Inc. to integrate Observe, Inc. observability platform into its data cloud, allowing full telemetry data retention, faster automated troubleshooting, and an open-standard architecture to support large-scale artificial intelligence applications.

## Funding rounds

- Series C, May 22, 2025, $125M — Sutter Hill Ventures, Madrona Venture Group, Capital One Ventures, Alumni Ventures Group, Snowflake Ventures
- Series B, Oct 15, 2024, $20M — Sutter Hill Ventures, Madrona Venture Group, Capital One Ventures, Evolution Equity Partners
- Series B, Apr 16, 2024 — Alumni Ventures Group
- Series B, Feb 27, 2024, $125M — Sutter Hill Ventures, Madrona Venture Group, Capital One Ventures, Snowflake Ventures
- Series A, Oct 5, 2023, $50M — Sutter Hill Ventures
- Series A, May 11, 2022, $70M — Sutter Hill Ventures, Madrona Venture Group, Capital One Ventures
- Series A, Oct 7, 2020 — Sutter Hill Ventures

## Investors

- Sutter Hill Ventures (https://capitalatlas.ai/funds/sutter-hill-ventures) — Series A, Series B, Series C
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B, Series C
- Capital One Ventures (https://capitalatlas.ai/funds/capital-one-ventures) — Series A, Series B, Series C
- Snowflake Ventures (https://capitalatlas.ai/funds/snowflake-ventures) — Series B, Series C
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B, Series C
- Evolution Equity Partners (https://capitalatlas.ai/funds/evolution-equity-partners) — Series B