# Oberon FMR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oberon-fmr

- Industry: Food
- Headquarters: Aurora, US
- Website: www.oberonfmr.com
- Total disclosed funding: $14M
- Latest round: Series C (Aug 14, 2014)
- Investors on record: 5

## About

Oberon FMR, Inc. operates as a domain parking service, allowing domain owners to monetize their inactive domains through advertising, creating a platform for digital real estate transactions.Founded in Aurora, US, Oberon FMR, Inc. focuses on domain parking and monetization. The company has completed 11 deals, with its most recent funding round in August 2015 raising USD 1.620 mn. The founder's prior company history is not publicly available.Oberonfmr.com primarily operates as a domain parking service through Sedo, generating revenue from its domain portfolio without providing direct products or services to end-users. The service serves as a digital real estate platform, enabling domain owners to monetize their unused domains by displaying relevant advertisements. The end use case revolves around facilitating the visibility of these domains to potential buyers and advertisers while providing a source of income for the domain owners. This platform caters to a diverse client base that includes individual domain owners, small businesses looking to invest in domain names, and larger enterprises aiming to enhance their online presence. Oberonfmr.com may target various geographical markets, including North America, Europe, and parts of Asia, reflecting the global nature of domain registration and online advertising.The revenue model for Oberonfmr.com is primarily driven by the monetization of parked domains through advertising partnerships facilitated by Sedo. Transactions typically occur when a domain owner enrolls their domain into the Sedo parking program, receiving compensation based on the traffic generated to their parked domains from user clicks on displayed ads. This structured approach allows domain owners to receive a share of advertising revenue, creating a mutually beneficial scenario between advertisers and domain owners. While specific pricing plans for domain parking services are not disclosed, the revenue generated is contingent on the level of traffic and engagement the parked domains attract, which directly impacts the earnings from advertising interactions. The overall transaction model aligns closely with a performance-based advertising framework, emphasizing the importance of traffic generation in the revenue cycle.Oberon FMR, Inc. plans to leverage its recent funding of USD 5.62 mn raised in August 2015 for strategic growth initiatives. The company is focused on enhancing its domain parking services and exploring new advertising partnerships to increase engagement and revenue. Additionally, there are intentions to expand into new markets, particularly targeting regions in Asia and Europe to enhance their global presence.

## Funding rounds

- Series C, Aug 14, 2014, $13M — Artiman Ventures, IDG Capital, High Country Venture, Maxhill Industries
- Series A, Sep 1, 2007, $0.9M — High Country Venture, Aquacopia

## Investors

- High Country Venture (https://capitalatlas.ai/funds/high-country-venture) — Series A, Series C
- Aquacopia (https://capitalatlas.ai/funds/aquacopia) — Series A
- Artiman Ventures (https://capitalatlas.ai/funds/artiman-ventures) — Series C
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series C
- Maxhill Industries — Series C