# Oaky

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oaky-b-v

- Industry: Software
- Headquarters: Amsterdam, Netherlands
- Website: www.oaky.com
- Total disclosed funding: $9.9M
- Latest round: Series A (Feb 27, 2020)
- Investors on record: 1

## About

Oaky B.V. is a company that provides hotel upsell software to enhance revenue through personalized offers and automated processes, aimed at improving guest engagement and increasing hotel profitability.Founded in 2013 in Amsterdam, Netherlands, Oaky B.V. specializes in hotel upselling solutions. The company has not undergone significant pivots or strategies changes. It was founded by Erik Tengen, Lars Jonker, and Willem Guensberg. The latest funding round, Series A, raised EUR 9 million on February 27, 2020, led by PeakSpan Capital. Oaky specializes in hotel upsell software designed to enhance revenue per available room (TRevPAR) through personalized offers and automated processes. Core product offerings include pre-stay upselling, front desk upselling, and in-stay upselling, enabling hotels to present relevant deals at various guest touchpoints. Oaky’s features automate guest communication, provide comprehensive reporting for insights, and integrate with property management systems (PMS) to streamline operations. The software serves a diverse clientele, including notable users like Hard Rock Hotels and Anantara Hotels, across global markets such as North America, Europe, and the Middle East.Oaky operates on a subscription-based revenue model, allowing hotels to access its software and features for a set fee. The platform supports various transaction structures, primarily focusing on B2B relationships with hotel chains and independent properties. Clients utilize the software for upselling offerings, including room upgrades, early check-ins, and additional services. Oaky’s revenue structure accommodates various hotel sizes, with pricing tailored to the client's needs, emphasizing effective upselling strategies supported by robust data analytics. Following its most recent funding round in February 2020, which raised EUR 9 million, Oaky B.V. plans to invest in developing new products to enhance its offering. The company is targeting expansion into new geographic regions, focusing primarily on markets in North America and Asia by the end of 2023. The funding will be utilized to support these initiatives and enhance their software capabilities.

## Funding rounds

- Series A, Feb 27, 2020, $9.9M — PeakSpan Capital

## Investors

- PeakSpan Capital (https://capitalatlas.ai/funds/peakspan-capital) — Series A