# O(1) India Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/o-1-india-private

- Industry: Internet
- Headquarters: Mumbai, India
- Website: www.shop101.com
- Total disclosed funding: $23M
- Latest round: Series C (Jul 30, 2020)
- Investors on record: 4

## About

O(1) India Private Limited operates an innovative online reselling platform that empowers individuals, primarily women and students, to start their businesses without upfront investments through a user-friendly mobile application.Founded in 2015 and headquartered in Mumbai, India, O(1) India Private Limited functions as an online platform aiding individuals to establish businesses by reselling products. The founders, Abhinav Jain, Aditya Gupta, and Kalpak Chhajed, have backgrounds in technology and entrepreneurship. The company received a significant funding boost in its latest round, the Series C, raising INR 174.180 mn from investors including Kalaari Capital and Unilever Ventures. In June 2021, the company was acquired by Glance InMobi Pte. Ltd., although the financial terms of the deal remain undisclosed. The total amount raised by the company stands at INR 174.180 mn, with a current valuation of INR 5113.971 mn.Shop101 functions as a prominent online reselling platform, primarily catering to individuals seeking to initiate their own businesses without upfront investments. The mobile application enables users, predominantly women, moms, and students, to choose products from a curated catalog for resale through their personalized online stores. Users can adjust product prices by adding their desired margins, potentially earning up to INR 25,000 per month by marketing these products via social media. The platform manages payment and logistics, allowing resellers to focus on sales and marketing efforts. Shop101 primarily serves clients in India, targeting a digitally savvy audience eager for flexible income opportunities.In the most recent fiscal year of 2023, Shop101 reported a revenue of INR 23,055,043.30, with an EBITDA of INR -451,097.60. The revenue model relies on facilitating transactions between resellers and their customers, where the company collects a percentage from each sale made through its platform. Users showcase the products via the Shop101 app, while customer purchases are processed through various payment options, including online and cash on delivery. The operational framework allows users to generate income through their sales, while the company earns from transaction fees and service enhancements.Looking ahead, O(1) India Private Limited aims to leverage its recent Series C funding to enhance its platform and expand its market presence. The company is focused on enhancing its mobile application with new features tailored to improve user engagement and increase sales conversion rates. Plans are also underway to broaden its reach beyond India, targeting Southeast Asian markets for expansion by the end of 2023. The funding secured in June 2021 will support the development of these strategic initiatives as the company positions itself for growth in emerging markets.

## Funding rounds

- Series C, Jul 30, 2020, $2.3M — Unilever Ventures, Kalaari Capital, Vy Capital, Stellaris Venture Partners
- Series C, Mar 26, 2020, $3.8M — Unilever Ventures, Kalaari Capital, Vy Capital, Stellaris Venture Partners
- Series B, Dec 27, 2018, $11M — Unilever Ventures, Kalaari Capital, Vy Capital, Stellaris Venture Partners
- Series A, Jul 11, 2018, $5M — Vy Capital, Stellaris Venture Partners

## Investors

- Vy Capital (https://capitalatlas.ai/funds/vy-capital) — Series A, Series B, Series C
- Stellaris Venture Partners (https://capitalatlas.ai/funds/stellaris-venture-partners) — Series A, Series B, Series C
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series B, Series C
- Kalaari Capital (https://capitalatlas.ai/funds/kalaari-capital) — Series B, Series C