# Nutraceutical Wellness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nutraceutical-wellness

- Industry: Food
- Headquarters: New York, US
- Website: www.nutrafol.com
- Total disclosed funding: $35M
- Latest round: Series B (Apr 2, 2019)
- Investors on record: 2

## About

Nutraceutical Wellness, Inc. develops and markets clinically tested hair growth nutraceuticals, focusing on tailored solutions for diverse demographics and life stages, including men and women experiencing hair thinning.Nutraceutical Wellness, Inc. was founded in 2014 and operates from New York, US. The company specializes in hair wellness products and has pivoted its strategy to focus on scientifically validated nutraceuticals. It has completed a total of 3 funding deals. In May 2022, it secured a SERIES B funding round of USD 35.00 mn led by L Catterton, with participation from Unilever Ventures, bringing the total amount raised to USD 35.00 mn. The company was co-founded by Giorgos Ce, Roland Peralta, and Sophia Kogan, with Giorgos Ce serving as the CEO.Nutrafol specializes in hair wellness products, focusing on providing clinically tested hair growth nutraceuticals tailored to various demographics and life stages. Their core offerings include five distinct formulations: Nutrafol Women, Nutrafol Women’s Vegan, Nutrafol Women’s Balance for women aged 45+, Nutrafol Postpartum for women in the first year post-childbirth, and Nutrafol Men. Each formula addresses specific root causes of hair thinning, promoting healthier hair growth. Nutrafol targets a diverse customer base, including women aged 18-44, women transitioning through menopause, postpartum women, and men over 18, emphasizing a holistic approach to hair health through a combination of natural ingredients and scientific validation.Nutrafol employs a subscription-based business model, which allows customers to receive their hair growth nutraceuticals on a recurring basis, ensuring consistent revenue flow and fostering customer loyalty. Customers can choose various subscription plans for product delivery every one, three, or six months. The flagship products, particularly Nutrafol Women’s Balance and Nutrafol Postpartum, significantly contribute to sales. The company primarily operates direct-to-consumer sales through its website, enhancing its relationship with clients and enabling personalized marketing based on customer preferences.In May 2022, Unilever Plc agreed to acquire a majority stake in Nutraceutical Wellness, Inc. from L Catterton and Unilever Ventures, with the deal subject to regulatory approval. This acquisition is intended to support and accelerate Nutraceutical Wellness, Inc.'s growth strategies. The company plans to expand its product line with new formulations targeting additional demographics and is exploring entry into new international markets to grow its presence beyond the United States.

## Funding rounds

- Series B, Apr 2, 2019, $35M — L Catterton, Unilever Ventures
- Series A, May 3, 2017 — Unilever Ventures

## Investors

- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series A, Series B
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series B