# Nutrabay Retail Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nutrabay-retail-pvt

- Industry: Food
- Headquarters: New Delhi, India
- Website: www.nutrabay.com
- Total disclosed funding: $4.9M
- Latest round: Series A (Jul 26, 2024)
- Investors on record: 4

## About

Founded in 2016 and based in Delhi, India, Nutrabay operates as a supplier of gym health gain, wellness, and fitness products. In September 2024, Nutrabay raised USD 5 million in series A funding led by investor RPSG Ventures with the participation of another investor Kotak Alternate Asset Managers.

Nutrabay offers a wide range of products, including sports nutrition, whey proteins, BCAAs, pre-workouts, vitamins, health foods, and workout equipment. Their inventory features both international and Indian brands, and since April 2019, Nutrabay has also launched its own supplement range under the Athlab brand. The company sources its products directly from certified brands and official importers such as Anabolic Nation, Glanbia Performance Nutrition, Iron Asylum, JV nutrition, etc.

The company generates revenue by selling its sports health, nutrition, and wellness products through its e-commerce platform. Some examples include Muscletech Platinum MultiVitamin - 60 Tab at INR 799, GNC Pro Performance Creatine Monohydrate - 100 gm (0.22 Lb), at INR 549, Athlab (by Nutrabay) Instant Whey Protein Concentrate - 1 Kg (2.2 Lb), Dark Chocolate at INR 2579, etc.

The company plans to utilize the September 2024 funding to invest in omni-channel expansion and to increase new product innovation.

## Funding rounds

- Series A, Jul 26, 2024, $4.9M — Kotak Alternate Asset Managers, RPSG Ventures, Oriental Carbon and Chemicals Limited, Eudora Ventures

## Investors

- Kotak Alternate Asset Managers (https://capitalatlas.ai/funds/kotak-alternate-asset-managers) — Series A
- RPSG Ventures (https://capitalatlas.ai/funds/rpsg-ventures) — Series A
- Oriental Carbon and Chemicals Limited — Series A
- Eudora Ventures — Series A