# Nura Operations

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nura-operations-pty

- Industry: Consumer Products
- Headquarters: Melbourne, Australia
- Website: www.nuraphone.com
- Total disclosed funding: $21M
- Latest round: Series A (Feb 13, 2020)
- Investors on record: 12

## About

Nura Operations Pty Ltd. is an innovative company specializing in personalized audio solutions, particularly known for its advanced true wireless earbuds that cater to individual hearing preferences through cutting-edge technology.Founded in 2015, Nura Operations Pty Ltd. is based in Melbourne, Australia, and focuses on developing personalized audio experiences. The company has successfully pivoted to enhance its product offerings in response to consumer demand. Co-founded by Luke Campbell and Bheki Shabangu, Nura has raised a total of AUD 21.296 mn as part of its funding efforts, with the most recent funding round completed on 13 February 2020, led by Blackbird and involving several other investors. The current company valuation stands at AUD 144.709 mn.Nura specializes in creating personalized audio solutions, with its flagship products being the Denon PerL and Denon PerL Pro True Wireless earbuds. These earbuds utilize Masimo Adaptive Acoustic Technology (AAT) to allow users to develop customized sound profiles tailored to individual hearing preferences. The Denon PerL earbuds are designed for casual listeners seeking vivid and spacious sound quality, while the Denon PerL Pro offers advanced features such as CD-quality sound via Qualcomm aptX lossless technology and spatial audio through Dirac Virtuo, catering to audiophiles and discerning users. The primary customer base includes tech-savvy consumers who prioritize high-quality audio experiences, and the company’s products are marketed across various global markets, including North America, Europe, and parts of Asia, emphasizing accessibility to a broad audience.Nura's revenue model is primarily focused on direct-to-consumer sales, allowing customers to purchase their audio products through the company’s online platform. The transactions involve customers selecting products such as the Denon PerL and Denon PerL Pro earbuds, which are available at established price points reflecting their advanced technology and sound engineering. The company engages in a single transaction model, where customers pay upfront for their selected audio devices, ensuring a straightforward purchasing process. Through this model, Nura aims to build a loyal customer base that appreciates high-quality audio tailored to individual preferences, supporting ongoing growth and market presence.Nura Operations Pty Ltd. plans to expand its product line with new audio devices designed to enhance user experience, although specific details on upcoming releases have yet to be disclosed. The company is also targeting expansion into additional markets, focusing on regions such as Asia and Europe by 2022. The recent funding of AUD 21.296 mn will support these initiatives, particularly in product development and market penetration strategies.

## Funding rounds

- Series A, Feb 13, 2020 — SOSV, HAX
- Series A, Oct 18, 2018, $7.6M — SOSV, Blackbird, HAX, AirTree Ventures, Qualgro, Late Night Tales, Radiata Investments Pty Ltd
- Series A, Jun 14, 2018, $7.6M — Blackbird
- Seed, Jun 8, 2018 — SOSV
- Seed, Feb 17, 2017, $6M — SOSV, Blackbird, HAX, Qualgro, San Francisco 49ers, Perkins Coie, ATC Management, Cardinia Ventures, Tricycle Developments Pty Ltd

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Blackbird (https://capitalatlas.ai/funds/blackbird) — Seed, Series A
- HAX — Seed, Series A
- Qualgro (https://capitalatlas.ai/funds/qualgro) — Seed, Series A
- San Francisco 49ers — Seed
- Perkins Coie — Seed
- ATC Management — Seed
- Cardinia Ventures — Seed
- Tricycle Developments Pty Ltd — Seed
- AirTree Ventures (https://capitalatlas.ai/funds/airtree-ventures) — Series A
- Late Night Tales — Series A
- Radiata Investments Pty Ltd — Series A