# NuORDER

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nuorder

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.nuorder.com
- Total disclosed funding: $81M
- Latest round: Series E (Jan 12, 2021)
- Investors on record: 11

## About

Founded in 2011 by Mr. Heath Wells and Ms. Olivia Skuza, and based in California, US, NuORDER, Inc. provides a B2B eCommerce platform that allows brands and retailers to manage and centralize their inventory and orders. The company partners with brands such as Coach, Lacoste, Spanx, and Ted Baker among others. As of 2021, the company serves 3000 brands and over 100,000 retailers processing USD 11.5 billion in orders. In 2021, NuORDER Inc raised USD 45 million in Series D funding co-led by new investors Brighton Park Capital and Imaginary Ventures. In June 2021, Lightspeed POS Inc. agreed to acquire NuORDER Inc for USD 425 million.  

NuORDER offers an online platform for brands to sell their products to retailers thereby offering retail partnerships, virtual showrooms, and digital trade shows. NuORDER also creates personalized digital line sheets, custom pricing, pre-filled shopping carts with EZ orders, and live inventory. The platform also allows buyers to browse products, plan assortments, and buy smart in real-time. NuORDER’s platform serves as a digital extension to fashion, apparel, and outdoor events. The company also streamlines back-office billing operations with daily transaction reporting, monthly statements, and annual tax support.  

For the year ended 31st March 2021, the company generates revenue of over USD 20 million.

NuORDER Inc. plans on utilizing the Series D funding raised in 2021 to support its growth and expansion in a concentrated market.

## Funding rounds

- Series E, Jan 12, 2021, $45M — Imaginary Ventures, Brighton Park Capital
- Series D, Dec 5, 2018, $15M — Upfront, NewSpring, Argentum
- Series C, Aug 15, 2017, $8M — Upfront, Argentum, Greycroft, Novel TMT Ventures, Cowboy Ventures, BoxGroup
- Series B, Feb 1, 2015, $2.8M — Upfront, Mousse Partners, Greycroft, Cowboy Ventures
- Series B, Sep 30, 2013, $7.4M — Upfront
- Series A, Nov 8, 2012, $3.1M — Upfront, Greycroft, Creative Artists Agency, LLC, Cowboy Ventures

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Series A, Series B, Series C, Series D
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B, Series C
- Creative Artists Agency, LLC — Series A
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Series A, Series B, Series C
- Mousse Partners — Series B
- Argentum (https://capitalatlas.ai/funds/argentum) — Series C, Series D
- Novel TMT Ventures (https://capitalatlas.ai/funds/novel-tmt-ventures) — Series C
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Series C
- NewSpring (https://capitalatlas.ai/funds/newspring) — Series D
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Series E
- Brighton Park Capital (https://capitalatlas.ai/funds/brighton-park-capital) — Series E