# Numi Organic Tea

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/numi-organic-tea

- Industry: Food
- Headquarters: Oakland, US
- Website: www.numitea.com
- Total disclosed funding: $18M
- Latest round: Series C (Dec 18, 2015)
- Investors on record: 2

## About

Numi Organic Tea is a producer and distributor of premium organic teas committed to quality and sustainability, offering a variety of black, green, and herbal blends infused with real ingredients.Founded in 1999 in Oakland, US, Numi Organic Tea specializes in high-quality organic teas. The founders include Agree Ahmed, Ahmed Rahim, Harrison Telyan, Marilena Schmich, and Michelle Shemilt. In December 2015, the company raised USD 16 mn in Series C funding from Catamount Ventures, bringing the total amount raised to USD 16 mn and the current company valuation to USD 89.43 mn.Numi Tea specializes in the production and distribution of premium organic teas, including black, green, and herbal varieties. The company's core offerings are characterized by their commitment to using 100% real fruits, flowers, and spices, without synthetic or artificial flavorings. Numi's products cater to health-conscious consumers who seek high-quality tea options that support fair labor practices and environmental sustainability. The teas are designed to deliver a rich, nuanced flavor experience while ensuring that no harmful substances, such as pesticides or GMOs, are present. Numi sources over 130 organic ingredients from more than 30 countries, with an emphasis on ethical sourcing. The company's products are available primarily in North America and select international markets, making them accessible to a diverse customer base that includes individual consumers and specialty tea retailers.Numi Tea generates revenue through a combination of direct-to-consumer sales and wholesale partnerships with retailers. The company offers subscription services that allow customers to receive regular shipments of their preferred tea products, promoting customer retention and loyalty. Individual products, such as the flagship Aged Earl Grey™ and Moroccan Mint, are also available for one-time purchase, typically priced around USD 7.99 each. These transactions are structured to facilitate ease of access for consumers, while also providing retailers with competitive pricing to ensure product availability in various markets. Overall, Numi's revenue model is supported by its commitment to quality and sustainability, appealing to a dedicated clientele that values ethical consumption.Following the Series C funding received in December 2015, Numi Organic Tea aims to enhance its product line with upcoming new tea blends, targeting health-conscious consumers. The company plans to expand its market presence in Europe and Asia by 2025. The recent funding will support these initiatives by enhancing production capabilities and marketing efforts to reach a broader audience.

## Funding rounds

- Series C, Dec 18, 2015, $16M — Catamount Ventures
- Series A, Apr 14, 2008, $1.8M — TBL Capital

## Investors

- TBL Capital (https://capitalatlas.ai/funds/tbl-capital) — Series A
- Catamount Ventures (https://capitalatlas.ai/funds/catamount-ventures) — Series C