# NumberEight Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/numbereight-technologies

- Industry: Software
- Headquarters: London, UK
- Website: www.numbereight.me
- Total disclosed funding: $2.2M
- Latest round: Seed (Jun 11, 2020)
- Investors on record: 1

## About

Based in the UK, NumberEight Technologies Ltd. delivers innovative ID-less audience intelligence solutions that help clients optimize targeting and curation across various digital platforms, including mobile, podcasts, and connected TV.NumberEight Technologies Ltd. specializes in advanced audience intelligence solutions. Founded in London, UK in 2018 by Abhishek Sen and Chris Watts, the company has executed 4 deals to date. Their most recent funding round, held on December 6, 2023, raised GBP 2.14 million through pre-Series A funding led by ACF Investors, with participation from Ascension Ventures and Nauta Capital. The total amount raised by the company stands at GBP 2.14 million, with a current valuation of GBP 10.74 million.NumberEight specializes in ID-less audience intelligence solutions that empower publishers, advertising platforms, and agencies to enhance targeting and curation across diverse digital environments such as mobile, podcasts, and connected TV (CTV). The company's core offerings include advanced behavioral targeting, contextual curation, and affinity audience insights, all underpinned by a privacy-first approach and cutting-edge AI technology. These solutions enable clients to attract high-value advertisers and maximize inventory value through unique, in-the-moment targeting methods. NumberEight serves a global clientele, focusing on hard-to-reach demographics including Gen Z, retail spenders, and sports enthusiasts, making its products applicable across various international markets.NumberEight operates on a B2B model, facilitating transactions primarily through partnerships with advertising platforms and direct sales to publishers. Clients leverage the company's services, which are structured around subscription-based access to its audience intelligence solutions, enhancing their advertising capabilities and inventory performance. Specific pricing plans for these services are configured according to agreement terms, with clients typically engaging in contracts that outline the scope of data access and utilization. NumberEight's revenue streams are driven by the value added to clients' advertising efforts, with a focus on increasing engagement and monetization through its innovative ID-less targeting strategies.In December 2023, NumberEight Technologies Ltd. raised GBP 2.14 million in pre-Series A funding led by ACF Investors, intended to support growth and product development, as well as accelerate its expansion into the US market. The company aims to develop new products and enhance their existing offerings, with specific plans to launch additional audience intelligence solutions in the coming year. This funding will facilitate strategic efforts to penetrate new geographic regions, particularly targeting US markets, by leveraging their innovative audience intelligence capabilities.

## Funding rounds

- Seed, Jun 11, 2020, $2.2M — Nauta Capital

## Investors

- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Seed