# Nuji

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nuji

- Industry: Retail
- Headquarters: London, UK
- Website: www.nuji.com
- Total disclosed funding: $2M
- Latest round: Seed (Mar 24, 2014)
- Investors on record: 4

## About

Nuji Ltd. is a London-based company specializing in an online platform that connects users with a curated selection of designer fashion and homeware from over 10,000 global retailers and brands.Founded in 2011 in London, UK, Nuji Ltd. focuses on providing an online marketplace for premium lifestyle products. The company has raised a total of USD 2.000 mn through funding, primarily during its SEED round in April 2020, where notable investors included Samos Investments, Seedcamp, and The Accelerator Group. The latest funding was utilized for enhancing its platform to better serve its consumer base, while specific geographical reach is not detailed.Nuji specializes in providing a curated online platform that connects users with a vast selection of designer fashion and homeware products sourced from over 10,000 designers across various global retailers, brands, and boutiques. The platform aggregates more than 50 million items, offering advanced search functionalities, personalized recommendations, and easy filtering options to enhance the shopping experience. Nuji primarily serves a broad consumer base of fashion-conscious shoppers who seek to discover, curate, and purchase premium lifestyle products efficiently.Nuji generates revenue through partnerships with retailers and brands, facilitating transactions that connect consumers with product offerings. The business model encompasses B2C interactions where users browse and select items from various retailers featured on the platform. Transaction structures include commission-based arrangements, where Nuji earns a percentage from sales made through its platform. Additionally, partnerships with retailers may involve collaborative promotions and marketing efforts that drive traffic and sales.Nuji aims to expand its product offerings by launching new collections designed for fashion and homeware enthusiasts. The company plans to enhance its market reach, targeting new geographic regions in Europe and North America by the end of 2021. The recent funding from the SEED round will be utilized to support product development and marketing strategies to improve user engagement and broaden its consumer base.

## Funding rounds

- Seed, Mar 24, 2014, $2M — Seedcamp, The Accelerator Group, Samos Investments
- Seed, Jan 11, 2012 — LocalGlobe

## Investors

- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- The Accelerator Group — Seed
- Samos Investments (https://capitalatlas.ai/funds/samos-investments) — Seed