# Nudge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nudge-2

- Industry: Financial Services
- Headquarters: Tokyo, Japan
- Website: www.nudge.works
- Total disclosed funding: $19M
- Latest round: Series A (Oct 12, 2022)
- Investors on record: 24

## About

Founded in 2020 and based in Tokyo, Japan, Nudge Inc. d.b.a Nudge operates as a financial company that issues credit card accounts with the benefit of having a more flexible payback time and features such as tap-to-pay and card design selection. In July 2026, Nudge raised JPY 1.48 billion from Morgan Stanley Investment Management and Resona Bank. Other unspecified investors also participated in this round. This round was part of a larger equity and venture debt funding. The firm as of July 2026, is led by its Representative Director and CEO, Takashi Okita.

The company's flagship product is the Nudge co-branded credit card, designed to be accessible and user-friendly, especially for first-time cardholders. This credit card offers features such as overspending prevention and club benefits to enhance the cashless lifestyle. Users can apply for the card through a streamlined app.

he company plans to use July 2026 funds to accelerate the growth of its Nudge credit card business, expand its user base and transaction volume, and strengthen its financial position in preparation for future large-scale fundraising.

## Funding rounds

- Series A, Oct 12, 2022, $16M — Itochu, BELLSYSTEM24, Inc., SMBC Venture Capital, Global Brain, Mizuho Capital, Mitsubishi, MUFG Innovation Partners, Hakuhodo DY Ventures, One Capital, NOBUNAGA Capital Village, Sumisho Venture Partners
- Series A, Jun 14, 2022 — Mind Fund, Headline [DUP], Spiral Capital, DG Daiwa Ventures, Insignia Ventures Partners, One Capital, FINOLAB
- Series A, Feb 16, 2021, $3M — DG Ventures, Seven Bank, Ltd., TOPPAN Holdings, D4V, Genesia Ventures, Saison Ventures, mint, FINOLAB

## Investors

- DG Ventures (https://capitalatlas.ai/funds/dg-ventures) — Series A
- Seven Bank, Ltd. — Series A
- TOPPAN Holdings — Series A
- D4V (https://capitalatlas.ai/funds/d4v) — Series A
- Genesia Ventures (https://capitalatlas.ai/funds/genesia-ventures) — Series A
- Saison Ventures (https://capitalatlas.ai/funds/saison-ventures) — Series A
- mint (https://capitalatlas.ai/funds/mint) — Series A
- FINOLAB (https://capitalatlas.ai/funds/finolab) — Series A
- Mind Fund — Series A
- Headline [DUP] — Series A
- Spiral Capital (https://capitalatlas.ai/funds/spiral-capital) — Series A
- DG Daiwa Ventures (https://capitalatlas.ai/funds/dg-daiwa-ventures) — Series A
- Insignia Ventures Partners (https://capitalatlas.ai/funds/insignia-ventures-partners) — Series A
- One Capital — Series A
- Itochu — Series A
- BELLSYSTEM24, Inc. — Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A
- Mitsubishi — Series A
- MUFG Innovation Partners (https://capitalatlas.ai/funds/mufg-innovation-partners) — Series A
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series A
- NOBUNAGA Capital Village (https://capitalatlas.ai/funds/nobunaga-capital-village) — Series A
- Sumisho Venture Partners (https://capitalatlas.ai/funds/sumisho-venture-partners) — Series A