# nSure.ai Payment Assurance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nsure-ai-payment-assurance

- Industry: IT Security/Cybersecurity
- Headquarters: Tel Aviv, Israel
- Website: www.nsureai.com
- Total disclosed funding: $25M
- Latest round: Series A (Mar 1, 2022)
- Investors on record: 7

## About

nSure.ai Payment Assurance Ltd. develops innovative payment fraud prevention solutions that enhance profitability for businesses while significantly reducing risks associated with fraudulent transactions.Founded in 2019 in Tel Aviv, Israel, nSure.ai specializes in payment fraud prevention solutions. It has successfully closed 3 deals, with its most recent deal being a Series A funding round on March 1, 2022, during which the company raised USD 18.000 mn led by MoreTech Ventures, alongside other investors such as Disruptive AI, Gryffin Ventures, and Moneta Venture Capital. The company's co-founders, Alex Zeltcer and Ziv Isaiah, continue to lead it as CEO and CTO, respectively.nSure.ai specializes in payment fraud prevention solutions designed to enhance profitability for businesses while minimizing risks associated with fraudulent transactions. Their two core offerings are SoftApproval® and StingBack®. SoftApproval® utilizes behavioral economics to identify potentially fraudulent transactions, allowing businesses to differentiate between genuine customers and fraudsters, effectively reducing false positives. Meanwhile, StingBack® employs a patented protocol to mislead fraudsters into believing their transactions are successful, thereby hindering their operations without compromising the experience for legitimate cardholders. nSure.ai serves clients across diverse markets like North America and Europe, establishing a strong presence in the anti-fraud sector.nSure.ai's revenue model is centered around its payment fraud prevention technologies, which involve a combination of subscription fees and partnerships with clients, including retailers and service providers. Clients can leverage flagship solutions like SoftApproval® and StingBack® to enhance their transaction processes, effectively combating fraud while ensuring a seamless customer experience. The company's service structure facilitates ongoing engagement and support, driving revenue growth through effective fraud management solutions.In March 2022, nSure.ai Payment Assurance Ltd. raised USD 18.000 mn in Series A funding, led by MoreTech Ventures, to enhance its anti-fraud capabilities and meet the growing demand for its services. The funding will support the development of new products and the expansion into additional geographical markets. The company aims to extend its offerings to new regions while enhancing its current solutions to maintain a competitive edge in the industry.

## Funding rounds

- Series A, Mar 1, 2022, $18M — Moneta Venture Capital, MoreTech Ventures, Gryffin Ventures, Disruptive AI
- Seed, Jun 14, 2021, $6.8M — Phoenix Insurance Company, Disruptive Technologies Venture Capital, Moneta Venture Capital, Kamet Ventures

## Investors

- Phoenix Insurance Company — Seed
- Disruptive Technologies Venture Capital (https://capitalatlas.ai/funds/disruptive-technologies-venture-capital) — Seed
- Moneta Venture Capital (https://capitalatlas.ai/funds/moneta-venture-capital) — Seed, Series A
- Kamet Ventures (https://capitalatlas.ai/funds/kamet-ventures) — Seed
- MoreTech Ventures (https://capitalatlas.ai/funds/moretech-ventures) — Series A
- Gryffin Ventures — Series A
- Disruptive AI (https://capitalatlas.ai/funds/disruptive-ai) — Series A