# NOWWA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nowwa

- Industry: Retail
- Headquarters: Shanghai, China
- Website: www.nowwa.cn
- Total disclosed funding: $30M
- Latest round: Series C (Jan 26, 2026)
- Investors on record: 14

## About

Based in Shanghai, China, and established in 2019, Zhejiang Lixing Technology Co., Ltd., traiding as NOWWA, operates as a coffee shop brand dedicated to providing freshly ground coffee, tea and other products. It has more than 400 stores in cities, such as Nanjing, Hangzhou, and Wuxi. The company cooperates with Country Garden, Suguo Supermarket, and Bailian Quik. In January 2026, NOWWA raised a series C funding from new investors Legend Capital, Meridian Capital China, Rising Hope Fund, returning investors GSR Ventures, V Star Capital, Challenjers Venture and other investors.
The company provides coffee for customers online and offline. It provides a variety of freshly ground coffee, flavoured coffee drinks, and bread desserts. Products include American coffee, latte, milk tea, coconut water, bagels, toast, and croissants. The price of coffee is around CNY 15. The company has settled in various online platforms, such as Meituan, Dianping, and Ele.me. It also sells instant coffee and coffee concentrate through platforms such as Taobao.
The company generates revenue by providing coffee for customers online and offline. 
The company will continue to invest in product development, brand building, digital operations, and supply chain system upgrades to accelerate its global expansion and provide consumers with better products and services.

## Funding rounds

- Series C, Jan 26, 2026 — Legend Capital, GSR Ventures, Meridian Capital, V Star Capital, Challenjers Venture
- Series B, Sep 9, 2024 — V Star Capital, Peakview Capital, Ningbo Yongshan Investment Co., Ltd
- Series B, Dec 9, 2021, $30M — GSR Ventures, SIG Asia Investment, Peeli Ventures, 37 Interactive Entertainment, V Star Capital, Peakview Capital, GurryShark Capital, Jue Capital, Belle Invest
- Series B, Nov 1, 2021 — GSR Ventures, Peeli Ventures, 37 Interactive Entertainment, V Star Capital, GurryShark Capital, Jue Capital
- Series A, Aug 24, 2021 — GSR Ventures, SIG Asia Investment, Peeli Ventures, Shanghai Shengjing Jiacheng Venture Capital Management
- Series A, Nov 18, 2020 — GSR Ventures

## Investors

- GSR Ventures (https://capitalatlas.ai/funds/gsr-ventures) — Series A, Series B, Series C
- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series A, Series B
- Peeli Ventures (https://capitalatlas.ai/funds/peeli-ventures) — Series A, Series B
- Shanghai Shengjing Jiacheng Venture Capital Management — Series A
- 37 Interactive Entertainment — Series B
- V Star Capital (https://capitalatlas.ai/funds/v-star-capital) — Series B, Series C
- GurryShark Capital — Series B
- Jue Capital — Series B
- Peakview Capital — Series B
- Belle Invest — Series B
- Ningbo Yongshan Investment Co., Ltd — Series B
- Legend Capital — Series C
- Meridian Capital — Series C
- Challenjers Venture (https://capitalatlas.ai/funds/challenjers-venture) — Series C