# NowThisNews

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nowthisnews

- Industry: Media
- Headquarters: New York, US
- Website: www.nowthisnews.com
- Total disclosed funding: $22M
- Latest round: Series D (Dec 8, 2015)
- Investors on record: 5

## About

NowThis News is a digital media company that focuses on delivering engaging short-form video content, primarily targeting Gen Z and Millennial audiences with news, lifestyle, and cultural topics.NowThis News, founded in 2012 and headquartered in New York, US, specializes in producing digital news content tailored for younger audiences. The company has pivoted towards a strong social media presence, leveraging platforms like TikTok and Snapchat to expand its reach. In April 2023, NowThis raised USD 16.20 mn in a Series D funding round led by Axel Springer Digital Ventures, marking a total amount raised of USD 16.20 mn across 5 deals. The founder's history includes previous entrepreneurial endeavors, although specific details are not available.NowThis delivers engaging digital content primarily focused on news, lifestyle, and cultural topics aimed at Gen Z and Millennial audiences. Their core offerings include short-form video content across social media platforms such as TikTok, Snapchat, and Meta, designed to inform and entertain while fostering a sense of community among viewers. The company emphasizes collaborations with brands to create tailored content that resonates with their target demographics, particularly through partnerships that enhance brand visibility, such as the collaboration with Spotify to drive event awareness. NowThis serves a diverse client base that includes both consumer brands like Schutz and broader cultural institutions, primarily within the United States and expanding to international markets.NowThis generates revenue primarily through strategic partnerships and advertising collaborations with brands. The company's business model involves creating customized content that integrates promotional messaging within its editorial framework. Collaborating with brands like Schutz allows NowThis to showcase products while enhancing engagement and visibility for both parties. Revenue is generated through negotiated terms around content creation and distribution, tailored to each client's unique needs and objectives.In April 2023, NowThis raised new venture funding to enhance its coverage and invest in staff and creator development. The company aims to release new products that leverage their media capabilities, focusing on expanding into additional geographic markets. Specific areas targeted for growth will be defined as the company continues to build on its existing platform, aligning with its strategic focus on engaging younger audiences.

## Funding rounds

- Series D, Dec 8, 2015, $16M — Oak Investment Partners, Softbank Capital, NBCUniversal Media, LLC, Axel Springer Digital Ventures
- Series C, Dec 16, 2014, $6M — Oak Investment Partners, Softbank Capital, NBCUniversal Media, LLC, Lerer Hippeau Ventures

## Investors

- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series C, Series D
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series C, Series D
- NBCUniversal Media, LLC — Series C, Series D
- Lerer Hippeau Ventures — Series C
- Axel Springer Digital Ventures (https://capitalatlas.ai/funds/axel-springer-digital-ventures) — Series D