# Nowsta

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nowsta

- Industry: Software
- Headquarters: Brooklyn, US
- Website: www.nowsta.com/
- Total disclosed funding: $84M
- Latest round: Series B (Mar 17, 2023)
- Investors on record: 10

## About

Nowsta, Inc. provides an innovative workforce management platform, specifically tailored for dynamic industries such as hospitality and event management, enhancing operational efficiency through intelligent scheduling and real-time communication.Nowsta, Inc. is a Brooklyn, US-based company founded in 2014 that operates a workforce management platform catering to various industries such as event management and hospitality. The company has successfully completed a total of 9 deals, with the most recent funding round being a Series B on March 17, 2023, where it raised USD 35.00 mn led by VMG Partners, alongside Builders VC and other investors. Its current valuation stands at USD 354.19 mn. Moo Kim, the founder of Nowsta, has a history of developing solutions for workforce optimization.Nowsta offers a comprehensive workforce management platform designed for dynamic teams across industries like event management, hospitality, warehousing, and security services. The platform includes intelligent scheduling, time tracking, payroll processing, and vendor management, all integrated into a mobile-first application that supports real-time communication and updates for management and staff. This enables organizations to automate scheduling, enhance staff fulfillment rates, and reduce labor costs while ensuring compliance with labor regulations. Nowsta’s solutions are utilized in North America and Europe, serving a diverse clientele from major event companies to staffing agencies.Nowsta's revenue model is based on subscription services that allow clients access to its workforce management tools. Organizations in hospitality and event sectors subscribe to various service tiers, which may include basic scheduling and time tracking or a premium plan with comprehensive payroll features. The company emphasizes customer relationships and ongoing support, focusing on delivering high ROI and ease of use, although specific pricing details are not publicly disclosed.Following its Series B funding round on March 17, 2023, where it raised USD 35.00 mn led by VMG Partners, Nowsta plans to utilize this investment to further enhance its product offerings. The company is strategically looking to expand its market presence in North America and Europe, aiming to introduce new products that cater to evolving workforce management needs. These initiatives reflect Nowsta's commitment to bolstering its technological capabilities and improving customer satisfaction.

## Funding rounds

- Series B, Mar 17, 2023, $35M — VMG Partners, Builders VC
- Series B, Dec 7, 2021, $41M — VMG Partners, Compound Ventures, GreatPoint Ventures, Rally Ventures, Green Visor Capital, Clocktower Technology Ventures, Tribe Capital
- Series A, Mar 29, 2019, $7.6M — Ulu Ventures, Green Visor Capital, Clocktower Technology Ventures
- Seed, May 1, 2016 — Flat World Partners

## Investors

- Flat World Partners (https://capitalatlas.ai/funds/flat-world-partners) — Seed
- Ulu Ventures (https://capitalatlas.ai/funds/ulu-ventures) — Series A
- Green Visor Capital (https://capitalatlas.ai/funds/green-visor-capital) — Series A, Series B
- Clocktower Technology Ventures (https://capitalatlas.ai/funds/clocktower-technology-ventures) — Series A, Series B
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series B
- Compound Ventures (https://capitalatlas.ai/funds/compound-ventures) — Series B
- GreatPoint Ventures (https://capitalatlas.ai/funds/greatpoint-ventures) — Series B
- Rally Ventures (https://capitalatlas.ai/funds/rally-ventures) — Series B
- Tribe Capital (https://capitalatlas.ai/funds/tribe-capital) — Series B
- Builders VC (https://capitalatlas.ai/funds/builders-vc) — Series B