# NowPurchase

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nowpurchase

- Industry: Software
- Headquarters: Kolkata, India
- Website: www.nowpurchase.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Nov 15, 2021)
- Investors on record: 2

## About

NowPurchase is a US-based company that provides innovative B2B metal procurement solutions, streamlining raw material management with its NP MetalCloud platform, which leverages AI for operational efficiency.NowPurchase, founded in 2017 in Kolkata, India, specializes in B2B metal procurement solutions. The company was co-founded by Aakash Shah and Naman Shah, with Naman Shah serving as the CEO. In April 2026, NowPurchase raised USD 8.6 mn in funding led by Bajaj Finserv, bringing the total amount raised to USD 8.6 mn. The company has completed 7 deals.NowPurchase specializes in B2B metal procurement solutions, primarily through its innovative NP MetalCloud platform. This platform offers seamless integration for businesses to manage their raw material requirements efficiently, catering to the manufacturing sector. It employs AI-led insights and alerts to optimize operations, significantly reducing downtime by up to 30%. The company's core services include real-time market price monitoring for raw materials, tailored scrap processing, and customized financing solutions to ease cash flow management. With a client base that encompasses metal manufacturers and foundries, NowPurchase serves customers primarily in the Asia-Pacific region, addressing challenges related to supply chain transparency, quality control, and timely procurement. The platform’s user-friendly interface and dedicated customer success managers further enhance its value proposition, ensuring that clients can rely on consistent quality and support.NowPurchase operates on a revenue model that focuses on B2B transactions, where clients engage directly with the platform for procurement needs. The business structure includes subscriptions for regular users of the NP MetalCloud platform, allowing clients to access features such as inventory prediction systems and real-time updates via WhatsApp. Transactions are facilitated through partnerships with various stakeholders in the metal manufacturing industry, ensuring streamlined procurement processes for clients. The company’s flagship offerings, including tailored scrap solutions and flexible financing options, are designed to meet specific client needs. In 2023, NowPurchase reported a revenue of USD 14.59 mn and an EBITDA of USD -659,127.8.In April 2026, NowPurchase secured USD 8.6 mn in venture funding, which will be used to enhance its NP MetalCloud platform and expand its product offerings. The company is focused on developing new features and solutions tailored to the evolving needs of its client base. Additionally, there are plans to enter new markets in the Asia-Pacific region, aiming for increased presence by the end of 2026. This strategic funding will support this expansion and facilitate the development of new product features.

## Funding rounds

- Seed, Nov 15, 2021, $2.3M — Orios Venture Partners, InfoEdge Ventures

## Investors

- Orios Venture Partners (https://capitalatlas.ai/funds/orios-venture-partners) — Seed
- InfoEdge Ventures (https://capitalatlas.ai/funds/infoedge-ventures) — Seed