# NowPay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nowpay

- Industry: Financial Services
- Headquarters: Cairo, Egypt
- Website: www.nowpay.com/
- Total disclosed funding: $2.7M
- Latest round: Seed (Oct 11, 2020)
- Investors on record: 9

## About

NowPay, based in Egypt, is a financial technology company providing a mobile application that enables employees to access their salaries anytime, facilitating seamless payments and financial flexibility for both individuals and companies.NowPay is a financial services provider that allows users to access their earnings at any given time through a mobile app. Founded in 2019 in Cairo, Egypt, the company has undergone no significant pivots since its inception. It was founded by Mostafa Ashour, who is also the current CEO. In January 2026, NowPay raised USD 20 million in venture funding from unspecified investors. NowPay offers a suite of financial solutions aimed at improving employee financial wellbeing and optimizing payment processes for businesses. Its core services include all-time access to salaries, instant bill payments, cash-free money transfers, and shopping installment options via a mobile application. The salary access feature helps employees to reduce financial burdens and improve productivity, while the instant bill payment service allows users to pay bills without credit or debit card details. Money transfers among users within the app promote effortless transactions, and shopping installments enable purchases from various retail partners, catering to companies across diverse industries worldwide, including urban markets in the United States, Europe, and select regions in Asia.NowPay generates revenue through transaction fees linked to its services and partnership agreements with employers who provide these offerings as a benefit to their employees. Businesses may pay a subscription fee to integrate NowPay's platform, enabling their workforce to access salary advances and utilize the app's services. Employees benefit from bill payments, money transfers, and shopping options, fostering a revenue-sharing model with retail partners, thus creating a steady income based on user engagement and service usage. The company plans to utilize the January 2026 funding to scale its platform, expand in Saudi Arabia, develop products, grow its team, and offer Shariah-compliant financial solutions.

## Funding rounds

- Seed, Oct 11, 2020, $2.1M — MSA Capital, 500 Global, BECO Capital, Endure Capital, 4DX Ventures, Plug and Play, Foundation Ventures, Ebtikar, EFG EV Fintech
- Seed, May 11, 2020 — 500 Global, Plug and Play, Foundation Ventures
- Seed, Aug 28, 2019, $0.6M — 500 Global, Endure Capital

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Endure Capital (https://capitalatlas.ai/funds/endure-capital) — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Foundation Ventures (https://capitalatlas.ai/funds/foundation-ventures) — Seed
- MSA Capital (https://capitalatlas.ai/funds/msa-capital) — Seed
- BECO Capital (https://capitalatlas.ai/funds/beco-capital) — Seed
- 4DX Ventures (https://capitalatlas.ai/funds/4dx-ventures) — Seed
- Ebtikar — Seed
- EFG EV Fintech — Seed