# Now Interact

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/now-interact

- Industry: Software
- Headquarters: Stockholm, Sweden
- Website: www.nowinteract.com
- Total disclosed funding: $5.6M
- Latest round: Series A (Nov 16, 2016)
- Investors on record: 3

## About

Now Interact AB develops AI-driven solutions to enhance customer interactions and optimize sales strategies, catering primarily to retailers and e-commerce businesses.Founded in 2010 in Stockholm, Sweden, Now Interact AB specializes in AI-powered customer engagement solutions. The company has successfully completed 6 funding deals, with the latest being a Series A round where they raised SEK 44 million on November 16, 2016. The investment was co-led by Inventure and SEB Venture Capital, along with returning investor Industrifonden. The company is led by CEO Magnus Åström.Now Interact AB specializes in AI-powered solutions designed to enhance customer engagement and optimize sales incentives. Their core offerings include Smart Offers, which utilize advanced algorithms to tailor discounts and promotions to individual customer preferences, thereby maximizing conversion rates and improving customer experiences. Additionally, the company provides Contact Channel Optimization services, ensuring that businesses effectively manage their communications across various platforms to reach customers in the most impactful manner. These services cater primarily to retailers and e-commerce businesses aiming to boost digital sales and customer interactions. Now Interact’s solutions are deployed in diverse geographic markets, including the European Union, the United States, and select regions in Asia, effectively serving a broad client base comprising various industries.In 2022, Now Interact AB reported a revenue of SEK 1,201,957.1 and an EBITDA of SEK 313,250.4. The company generates revenue primarily through subscription-based models for its software solutions, facilitating recurring income streams from its business clients. Partnerships with retail and e-commerce companies enable these clients to implement the AI-powered services offered by Now Interact, enhancing their promotional strategies and customer engagement efforts. Direct transactions typically involve an initial setup fee for integrating the Smart Offers platform, followed by ongoing subscription fees based on usage or the scale of the services deployed. This structure allows clients to leverage the full suite of offerings while aligning costs with their operational needs. The company’s flagship products are central to this revenue model, driving significant value for clients and fostering long-term partnerships essential for sustained financial growth.Now Interact AB plans to leverage the SEK 44 million raised in Series A funding to further develop its product offerings and expand into new markets. Specific upcoming products are in the design phase, focusing on enhancing their AI capabilities. The company is targeting expansion into additional regions in the European Union and North America by 2025. Recent funding will be utilized to support these initiatives, reinforcing their commitment to improving customer engagement technologies.

## Funding rounds

- Series A, Nov 16, 2016, $4.8M — Inventure, SEB Venture Capital, Industrifonden
- Seed, Jan 1, 2014, $0.8M — Industrifonden

## Investors

- Industrifonden (https://capitalatlas.ai/funds/industrifonden) — Seed, Series A
- Inventure (https://capitalatlas.ai/funds/inventure) — Series A
- SEB Venture Capital (https://capitalatlas.ai/funds/seb-venture-capital) — Series A