# Novel Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/novel-commerce

- Industry: Software
- Headquarters: New York, US
- Website: www.novel.com
- Total disclosed funding: $6M
- Latest round: Seed (Apr 5, 2022)
- Investors on record: 4

## About

Based in New York, US, and founded in 2021 by its CEO Anna Merzi, and co-founders Roger Beaman, and Brian Sugar, Novel Commerce, Inc operates as a low code platform for Web3 commerce. In April 2022, Novel Commerce, Inc raised USD 6 million in seed funding led by new investor Lerer Hippeau Ventures, with participation from another new investor Vaynerfund. Returning investors Sugar Capital and Costanoa Ventures, along with individual and other unspecified investors, also participated in the round.

Novel Commerce, Inc. helps retailers, brands, and content creators mint and sell non-fungible tokens on the Polygon platform. The company's first product is a Shopify plug-in that gives brands and creators the ability to create and sell NFTs within their existing store or a brand new one. Additionally, each collection dropped through Novel includes a timed reveal process that leverages the security and decentralization of IPFS storage and a provenance record.

The company will use the seed funding to expand its hiring efforts and product development as they continue its rollout of the Web3 commerce tool for brands and creators to leverage within their existing Shopify stores.

## Funding rounds

- Seed, Apr 5, 2022, $6M — Lerer Hippeau Ventures, Costanoa Ventures, Sugar Capital, Vaynerfund

## Investors

- Lerer Hippeau Ventures — Seed
- Costanoa Ventures (https://capitalatlas.ai/funds/costanoa-ventures) — Seed
- Sugar Capital (https://capitalatlas.ai/funds/sugar-capital) — Seed
- Vaynerfund (https://capitalatlas.ai/funds/vaynerfund) — Seed