# Novasentis

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/novasentis

- Industry: Electronics
- Headquarters: State College, US
- Website: www.strategicpolymers.com
- Total disclosed funding: $11M
- Latest round: Series B (Oct 30, 2013)
- Investors on record: 5

## About

Novasentis specializes in premium domain registration services, offering streamlined purchasing options for businesses and individuals to significantly enhance their online presence.Founded in 2006 in State College, US, Novasentis operates as a domain registration service provider. The company raised USD 8 mn in Series B funding in October 2013, led by Samsung Venture Investment and Chengwei Capital. The company has engaged in a total of 4 deals since its inception.StrategicPolymers.com primarily offers domain registration services, focusing on the sale of premium domain names to businesses and individuals seeking to establish a strong online presence. The company provides a streamlined purchasing process that includes options for immediate ownership or payment plans, allowing clients to acquire domain names without the burden of upfront costs. Their target clientele encompasses startups, established businesses, and entrepreneurs across various industries looking to enhance their brand visibility through strategic domain selection. The products are available globally, catering to markets in North America, Europe, and Asia, with a particular emphasis on tech and creative sectors that prioritize online branding and digital marketing. The domains serve end-users by facilitating their online identity, improving search engine optimization, and driving customer engagement.The revenue model for StrategicPolymers.com is largely based on direct sales of domain names, with a structured pricing approach that allows customers to choose between outright purchases or affordable monthly payment plans. Each domain is priced individually, with specific offerings such as premium domains that command higher prices due to their marketability and demand. For example, customers can acquire a domain for an upfront cost of USD 6,720 or opt for a payment structure of USD 560 per month over 12 months. This flexible pricing strategy appeals to a diverse client base, including small businesses and individual entrepreneurs looking to secure a unique online identity without significant financial strain. Revenue is generated from these transactions, with a focus on providing a seamless customer experience, ensuring clients can quickly access and utilize their new domains following purchase.In October 2013, Novasentis raised USD 8 mn in Series B funding, which will be utilized to support the development of new domain registration products and expand their market reach. The company aims to launch innovative domain management tools by the end of 2014 and is targeting expansion into emerging markets in Asia and South America within the next two years.

## Funding rounds

- Series B, Oct 30, 2013, $8M — Chengwei Capital, Samsung Venture Investment
- Series A, May 2, 2008, $3M — Chengwei Capital, Ben Franklin Technology Partners, Life Sciences Greenhouse of Central Pennsylvania, WS Investments

## Investors

- Chengwei Capital (https://capitalatlas.ai/funds/chengwei-capital) — Series A, Series B
- Ben Franklin Technology Partners (https://capitalatlas.ai/funds/ben-franklin-technology-partners) — Series A
- Life Sciences Greenhouse of Central Pennsylvania — Series A
- WS Investments (https://capitalatlas.ai/funds/ws-investments) — Series A
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series B