# NoTraffic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/notraffic

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.notraffic.com
- Total disclosed funding: $161M
- Latest round: Series C (Mar 19, 2026)
- Investors on record: 14

## About

Based in Israel, NoTraffic Ltd. operates as a technology company that enhances urban traffic management through its AI Mobility Platform, aimed at optimizing traffic flow and pedestrian safety in smart cities.Founded in 2016, NoTraffic Ltd. is headquartered in Tel Aviv, Israel, and focuses on transforming signalized intersections into a digital transportation network. The founders, Or Sela, Tal Kreisler, and Uriel Katz, have driven the company's initiatives without noting any previous business pivots or parent company relationships.NoTraffic's core offering is its AI Mobility Platform, which transforms signalized intersections into a connected digital transportation network. This platform utilizes edge devices and smart sensors powered by artificial intelligence to improve traffic management in urban areas. The primary applications include reducing congestion, enhancing pedestrian safety, and optimizing traffic flow, ultimately leading to lower emissions. The company serves diverse clients such as city governments and transportation agencies, implementing its solutions in various regions, including Tucson and Phoenix in the United States and municipalities in British Columbia, Canada.NoTraffic generates revenue through partnerships and B2B transactions with government agencies and municipalities. The revenue model focuses on deploying its AI Mobility Platform and related services, with a managed service structure that operates 24/7. Revenue is derived from the implementation and maintenance of its solutions, which include mobility applications and cloud-based management systems tailored to the specific needs of each client. In March 2026, NoTraffic Ltd. raised USD 90 million in series C funding led by PSG Equity, with participation from LifeX Ventures, M&G, Grove, Meitav Investment House, and Next Gear Ventures.

## Funding rounds

- Series C, Mar 19, 2026, $90M — Meitav Investment House, M&G, Grove, Next Gear Ventures, LifeX Ventures, PSG Equity
- Series B, Jun 27, 2023, $50M — TMG Capital, VNV Global, Meitav Investment House, M&G, UMC Capital, Grove, Next Gear Ventures, North First Ventures, Alchimia Investments, Vektor Partners
- Series A, Jul 14, 2021, $18M — Menora Mivtachim Group, Meitav Investment House, lool ventures, Grove, Next Gear Ventures, North First Ventures, Vektor Partners
- Seed, Nov 5, 2018, $3.2M — lool ventures, Next Gear Ventures, North First Ventures

## Investors

- lool ventures (https://capitalatlas.ai/funds/lool-ventures) — Seed, Series A
- Next Gear Ventures (https://capitalatlas.ai/funds/next-gear-ventures) — Seed, Series A, Series B, Series C
- North First Ventures (https://capitalatlas.ai/funds/north-first-ventures) — Seed, Series A, Series B
- Menora Mivtachim Group — Series A
- Meitav Investment House — Series A, Series B, Series C
- Grove (https://capitalatlas.ai/funds/grove) — Series A, Series B, Series C
- Vektor Partners (https://capitalatlas.ai/funds/vektor-partners) — Series A, Series B
- TMG Capital (https://capitalatlas.ai/funds/tmg-capital) — Series B
- VNV Global (https://capitalatlas.ai/funds/vnv-global) — Series B
- M&G (https://capitalatlas.ai/funds/m-g) — Series B, Series C
- UMC Capital (https://capitalatlas.ai/funds/umc-capital) — Series B
- Alchimia Investments (https://capitalatlas.ai/funds/alchimia-investments) — Series B
- LifeX Ventures (https://capitalatlas.ai/funds/lifex-ventures) — Series C
- PSG Equity (https://capitalatlas.ai/funds/psg-equity) — Series C