# Notch Interfaces

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/notch-interfaces

- Industry: Software
- Headquarters: Brooklyn, US
- Website: www.wearnotch.com
- Latest round: Seed (Nov 6, 2013)
- Investors on record: 1

## About

Notch Interfaces develops advanced exercise monitoring technologies with a focus on biomechanics, offering solutions for fitness enthusiasts and professionals through its innovative Notch Strength Lab application.Notch Interfaces, founded in 2013, is based in Brooklyn, US. The company specializes in exercise monitoring technology aimed at enhancing strength training. The founding team consists of Eszter Ozsvald, Raj Jhaveri, and Stepan Boltalin, with Stepan Boltalin currently serving as CEO. In November 2013, Notch Interfaces raised USD 0.030 mn in a Seed round led by HAX, marking a pivotal moment in its funding journey. The company has completed a total of 3 deals since its inception.Notch Interfaces Inc. specializes in advanced exercise monitoring technology through its flagship product, the Notch Strength Lab application, designed for iPhone users. This innovative system incorporates four sensors that capture over 150 motion parameters, allowing for detailed biomechanical analysis and real-time feedback on exercise form. The primary use case for this technology is to enhance strength training by helping users analyze their performance during workouts, prevent injuries, and improve overall fitness efficiency. The Notch Strength Lab application provides users with personalized insights, including recommendations for optimal weights and targeted exercises to address specific weaknesses, thus supporting a wide range of fitness enthusiasts—from casual gym-goers to competitive athletes. The company primarily serves markets in North America and Europe, focusing on individuals and fitness professionals who seek data-driven approaches to enhance their training outcomes.Notch Interfaces Inc. generates revenue through a subscription model associated with its Notch Strength Lab application, which includes an automated lift log and smart form tracking services. Clients, which consist of individual consumers and fitness trainers, pay for a membership that grants access to the application’s comprehensive features, including detailed progress tracking and form analysis. Additionally, the company offers a Notch Kit, containing the sensors and a high-performance integrated sensor t-shirt, available for direct purchase. The pricing structure includes options for one-time purchases of the Notch Kit alongside annual membership plans, thereby allowing users to choose between upfront and ongoing payment methods. This structured approach facilitates recurring revenue while also promoting customer retention through the continuous delivery of valuable insights that enhance user performance and training effectiveness.In the upcoming months, Notch Interfaces plans to develop additional features for the Notch Strength Lab application, aimed at improving user experience and expanding functionality. The company is also exploring opportunities to penetrate new markets in Asia and South America by the end of 2024. The recent Seed funding of USD 0.030 mn will be strategically utilized to support these product developments and market expansion initiatives.

## Funding rounds

- Seed, Nov 6, 2013 — SOSV
- Seed, Jul 1, 2013 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed