# Northstar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/northstar

- Industry: Financial Services
- Headquarters: West Hollywood, US
- Website: www.northstarmoney.com
- Total disclosed funding: $7.3M
- Latest round: Series A (Nov 17, 2020)
- Investors on record: 11

## About

Northstar is a financial wellness company dedicated to enhancing employee financial literacy and well-being through a personalized digital platform that provides education and advisory services.Founded in 2016, Northstar offers a financial wellness program that focuses on improving the financial capabilities of employees through a digital platform. The company is headquartered in West Hollywood, US. Its co-founders, Kewalin Singhakham, Patrick Epler, and William Peng, have been integral in shaping its strategic direction. Northstar has successfully raised a total of USD 24.4 mn across multiple funding rounds, with the latest funding round of USD 24.4 mn led by Granite Asia on October 13, 2022, and supported by various investors including PayPal Ventures and Thomson Reuters Ventures.Northstar offers a comprehensive financial wellness program designed to enhance the financial literacy and well-being of employees. It provides personalized financial education, investment advisory services, and planning tools through its digital platform, allowing users to set financial goals and access tailored advice. The platform caters to corporate employers aiming to improve employee satisfaction and productivity, operating in the US and select international markets.Northstar generates revenue primarily through subscriptions from employers who offer its financial wellness services to their employees. The B2B model ensures ongoing support and resources for employees, while tailored financial advisory services may add to revenue streams based on service complexity.In October 2022, Northstar secured USD 24.4 mn in funding, which will be utilized to expand its workforce, launch a new delivery model for financial guidance, and increase its geographical reach. The company aims to enter new markets, enhancing its service offerings to better meet the needs of diverse clientele.

## Funding rounds

- Series A, Nov 17, 2020, $7.3M — RRE Ventures, Foundation Capital, Ludlow Ventures, Designer Fund, Workday Ventures, M13, Combine, Parade Ventures, Burst Capital, Swell Partners, PeopleTech Partners
- Seed, Jun 1, 2018 — RRE Ventures

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed, Series A
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series A
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Series A
- Designer Fund (https://capitalatlas.ai/funds/designer-fund) — Series A
- Workday Ventures (https://capitalatlas.ai/funds/workday-ventures) — Series A
- M13 (https://capitalatlas.ai/funds/m13) — Series A
- Combine (https://capitalatlas.ai/funds/combine) — Series A
- Parade Ventures (https://capitalatlas.ai/funds/parade-ventures) — Series A
- Burst Capital (https://capitalatlas.ai/funds/burst-capital) — Series A
- Swell Partners (https://capitalatlas.ai/funds/swell-partners) — Series A
- PeopleTech Partners — Series A