# Northbound Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/northbound-group

- Industry: Software
- Headquarters: Miami, US
- Website: www.sproutfi.com
- Total disclosed funding: $5.7M
- Latest round: Seed (Sep 30, 2021)
- Investors on record: 9

## About

Northbound Group Inc is a digital investment platform that facilitates access for international investors to the U.S. financial markets, particularly targeting users in Latin America with a focus on ease of use and accessibility.Founded in 2021 and headquartered in Miami, US, Northbound Group Inc operates as a digital investment platform designed to assist international investors. The company has not undergone any notable pivots or changes in business strategy since its inception. Its CEO, Scott Deetz, leads the firm, which raised USD 5.7 mn in Seed funding on September 30, 2021, led by Public Holdings, Inc. and Y Combinator. The firm has successfully facilitated one investment deal to date, securing participation from various investors including First Check Ventures and HOF Capital.Northbound Group Inc operates as a digital investment platform that provides international investors, especially in Latin America, with access to a diverse range of financial products including stocks, ETFs, and fixed income securities, enabling the creation of diversified investment portfolios. The platform features mobile and desktop applications designed for user-friendly experiences, allowing fractional share trading with minimal capital starting from USD 1. Additionally, it offers portfolio management tools and investment tracking capabilities, catering to individual investors across more than 130 countries.Northbound Group Inc generates revenue through a commission-free trading model, applying only a maintenance fee that can be waived by quarterly deposits. The firm’s revenue structure allows clients to trade assets without typical brokerage fees, creating a more accessible investment environment. Additionally, revenue is augmented through investment advisory services provided by its subsidiary, VestWealth, which offers tailored financial guidance and portfolio management. Users engage with various funding methods such as local transfers and ACH while utilizing flagship services like SmartVest, which aligns customized investment portfolios with clients' financial goals.Northbound Group Inc is focused on expanding its product offerings and geographic reach. Following the recent Seed funding round completed on September 30, 2021, which raised USD 5.7 mn, the company aims to enhance its platform by launching new investment tools and services tailored for emerging markets. The funds will primarily support development activities and marketing efforts to penetrate further into Latin American regions. As Northbound Group Inc continues to grow, it intends to leverage its technological capabilities to foster an inclusive investment environment, thereby attracting more users seeking access to U.S. financial markets.

## Funding rounds

- Seed, Sep 30, 2021, $5.7M — Y Combinator, Sound Ventures, Liquid 2 Ventures, HOF Capital, Public Holdings, Inc., Quiet Ventures, First Check Ventures, Investo, Marathon Ventures

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- HOF Capital (https://capitalatlas.ai/funds/hof-capital) — Seed
- Public Holdings, Inc. — Seed
- Quiet Ventures (https://capitalatlas.ai/funds/quiet-ventures) — Seed
- First Check Ventures (https://capitalatlas.ai/funds/first-check-ventures) — Seed
- Investo (https://capitalatlas.ai/funds/investo) — Seed
- Marathon Ventures (https://capitalatlas.ai/funds/marathon-ventures) — Seed