# Nori

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nori

- Industry: Environmental Services
- Headquarters: Seattle, US
- Website: www.nori.com
- Total disclosed funding: $11M
- Latest round: Series A (Feb 24, 2022)
- Investors on record: 6

## About

Nori, Inc. is a Seattle-based company dedicated to enhancing sustainability through its innovative carbon marketplace, enabling businesses and individuals to buy and sell carbon credits effectively.Founded in 2017 in Seattle, US, Nori, Inc. operates as a carbon removal marketplace that connects carbon credit providers with buyers. The company was founded by Alexsandra Guerra, Jaycen Horton, and Ross Kenyon, and is currently led by CEO Matt Trudeau. Nori has raised a total of USD 1.21 mn in funding through several deals, with the most recent investment round occurring on May 21, 2023, led by Cargill Inc., M13, Placeholder, and Toyota Ventures. This funding round forms part of a larger USD 7.5 mn equity funding effort.Nori focuses on providing innovative solutions in the carbon removal sector, primarily through its core product, a carbon marketplace designed to facilitate the buying and selling of carbon credits. This platform connects carbon credit providers—engaged in various environmental projects—with buyers aiming to offset their carbon footprints. Nori's services cater to diverse sectors, supporting companies in meeting regulatory compliance and corporate social responsibility targets, particularly in North America and Europe.Nori generates revenue primarily through transaction fees from its carbon marketplace, where buyers purchase carbon credits directly from project developers. This structure streamlines B2B transactions, enabling corporations to offset emissions with high-quality, verified carbon removal credits that adhere to stringent environmental standards. Revenue flows consistently as clients utilize the platform to purchase credits for their sustainability efforts.Following its latest funding round on May 21, 2023, in which Nori, Inc. raised USD 1.21 mn, the company plans to utilize this funding for business expansion and acceleration. Nori is focused on developing new products and enhancing its platform, with particular emphasis on expanding into additional markets across North America and Europe by late 2024, aiming to meet the increasing demand for verified carbon offsetting solutions.

## Funding rounds

- Series A, Feb 24, 2022, $7M — M13, Toyota Ventures
- Seed, Sep 24, 2020, $4M — Placeholder, North Island Ventures, Tenacious Ventures
- Seed, Jul 29, 2019 — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Placeholder (https://capitalatlas.ai/funds/placeholder) — Seed
- North Island Ventures (https://capitalatlas.ai/funds/north-island-ventures) — Seed
- Tenacious Ventures (https://capitalatlas.ai/funds/tenacious-ventures) — Seed
- M13 (https://capitalatlas.ai/funds/m13) — Series A
- Toyota Ventures (https://capitalatlas.ai/funds/toyota-ventures) — Series A