# Nootropic Lab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nootropic-lab

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.ntplab.co/
- Latest round: Seed (Sep 16, 2025)
- Investors on record: 2

## About

Nootropic Lab Inc., based in South Korea, specializes in cognitive enhancement products, focusing on nootropic substances that support brain function and mental clarity for students and professionals.Founded in 2022 and headquartered in Seoul, South Korea, Nootropic Lab Inc. develops cognitive enhancement products. The company has completed 1 deal, with its most recent funding round occurring on September 16, 2025, led by new investors CNT Tech and DB Capital.Nootropic Lab specializes in the development and distribution of cognitive enhancement products, particularly focusing on nootropic substances designed to improve brain function and mental clarity. Their flagship product, PureFocus, is marketed as a beverage that enhances focus and supports cognitive performance, specifically targeting students and professionals during high-stress periods such as exams and deadlines. The company aims to cater to a diverse clientele, including university students and working professionals, by providing products that promote mental acuity and alleviate cognitive fatigue. Nootropic Lab's offerings are primarily marketed within South Korea, with a focus on urban areas where educational and professional demands are high, ensuring a relevant customer base that values cognitive support.Nootropic Lab generates revenue through direct-to-consumer sales of its cognitive enhancement products, with a structured approach that encourages repeat business through subscription services and promotional pricing during peak academic seasons. Customers can purchase products via the company’s online platform, taking advantage of special offers such as discounts for first-time buyers or bulk purchases. The pricing structure for PureFocus and related products is designed to appeal to the budget-conscious student demographic while ensuring profitability for the company. Additional revenue streams may involve partnerships with retailers and pharmacies, such as the recent collaboration with Myeongdong Oasis Pharmacy, which positions their products in physical retail spaces to reach a broader audience.In September 2025, Nootropic Lab Inc. raised an undisclosed amount in Seed funding from new investors CNT Tech and DB Capital. The company will use the funding to establish its position in the global smart beverage market. Future growth strategies include the launch of new products aimed at enhancing cognitive functions and expanding market presence beyond South Korea into international markets, reinforcing its brand among global consumers.

## Funding rounds

- Seed, Sep 16, 2025 — DB Capital, CNT Tech

## Investors

- DB Capital (https://capitalatlas.ai/funds/db-capital) — Seed
- CNT Tech (https://capitalatlas.ai/funds/cnt-tech) — Seed