# Noonlight

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/noonlight

- Industry: Internet
- Headquarters: St. Louis, US
- Website: www.noonlight.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Aug 4, 2017)
- Investors on record: 4

## About

Noonlight, Inc. specializes in emergency response technology, providing innovative solutions that enhance personal safety through its mobile application and integration with smart home devices, catering to individuals and organizations alike.Founded in 2013 in St. Louis, US, Noonlight, Inc. is focused on delivering emergency response services. The company has undergone changes in business operations, notably when Alarm.com Incorporated acquired a majority stake in Noonlight in October 2022. The company was founded by Aaron Kunnemann, Brittany LeComte, Nick Droege, and Zach Winkler, with Zach Winkler serving as the CEO. The firm has completed a total of 4 deals, raising USD 6.630 mn in a recent funding round, which is also the total amount raised.Noonlight's primary offerings encompass a comprehensive suite of emergency response solutions designed to enhance personal safety through innovative technology. At the core is their mobile application, which allows users to summon help discreetly to their location with a simple button tap. The platform also enables users to document critical details—such as meeting times and locations—adding an additional layer of safety. The company’s services extend to integration with smart home and health devices, enhancing functionality and response times during emergencies. Additionally, the Noonlight API allows third-party developers to incorporate safety features into their IoT products. The company serves a diverse client base that includes individuals prioritizing personal safety and organizations seeking to enhance their service offerings across North America, Europe, and select markets in Asia.Noonlight operates on a revenue model that includes subscription-based services for both individual users and business clients. The structure is designed to facilitate seamless transactions, where clients can integrate Noonlight’s safety technology into their existing products or platforms through a straightforward API setup. Revenue is generated through partnerships with developers and businesses, who pay for access to the API and related services. Specific pricing plans vary based on the scale of integration and the level of monitoring services chosen, which can include options for real-time location tracking and professional monitoring. These offerings are tailored to meet the needs of various clients, from individual consumers to larger enterprises aiming to enhance safety measures for their users.In response to the acquisition by Alarm.com in October 2022, Noonlight plans to expand its global security offerings. This acquisition supports the company's strategy to enhance its product lineup, focusing on new emergency response solutions aimed at both consumer and enterprise markets. The funding secured will be utilized to further develop these products and expand into new geographic regions, targeting growth in Europe and select markets in Asia by the end of 2024.

## Funding rounds

- Seed, Aug 4, 2017, $2.5M — New Enterprise Associates, Maveron, Cultivation Capital, Aspect Ventures

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Maveron (https://capitalatlas.ai/funds/maveron) — Seed
- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Seed
- Aspect Ventures (https://capitalatlas.ai/funds/aspect-ventures) — Seed