# Noodle Partners

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/noodle-partners

- Industry: Software
- Headquarters: New York, US
- Website: www.noodle.com
- Total disclosed funding: $81M
- Latest round: Series C (Oct 6, 2021)
- Investors on record: 7

## About

Noodle Partners, Inc. is a technology-driven education solutions firm that focuses on enhancing enrollment and support services for higher education institutions, aiming to improve the student experience and outcomes.Founded in 2013 in New York, US, Noodle Partners specializes in providing innovative solutions for higher education. The company has engaged in four notable deals, with its most recent funding round occurring on October 6, 2021. Noodle successfully raised USD 50 mn in Series C funding, led by BlackRock with participation from Owl Ventures. Its CEO, Anna Lawton, co-founded the company, which operates without any known subsidiaries or parent companies.Noodle specializes in delivering a range of tech-enhanced services tailored for higher education institutions. Key offerings include strategic consulting, enrollment enhancement, learning design, brand communications, marketing, placement services, and student support. Its Graduate Enrollment Matching Service (GEMS), developed in partnership with ETS, utilizes data-driven approaches to optimize graduate recruitment, catering to universities, employers, and students across North America, Europe, and Asia.Noodle generates revenue through B2B partnerships and service agreements with educational institutions. Its transaction structure is based on confirmed enrollments, which fosters collaboration and aligns the company’s success with the outcomes of its clients. While specific pricing details are not publicly disclosed, the value-driven contracts reflect the services' efficacy, including the flagship GEMS product, ensuring a mutual benefit for both Noodle and the institutions involved.Following its Series C funding round in October 2021, Noodle Partners plans to leverage the USD 50 mn raised to fuel hyper-growth initiatives for its university partners, enhancing enrollment in both degree and lifelong learning programs. The company aims to expand its reach in new markets and geographic regions, although specific targets for expansion have not been publicly outlined. The recent funding will support the activation of these growth strategies.

## Funding rounds

- Series C, Oct 6, 2021, $50M — BlackRock, OWL Ventures
- Series B, Jun 9, 2020, $16M — ValueAct Capital, Lumina Foundation
- Series A, Dec 1, 2017, $14M — OWL Ventures
- Seed, Aug 26, 2016, $1.3M — New Markets Venture Partners, 500 Global, Osage Venture Partners

## Investors

- New Markets Venture Partners (https://capitalatlas.ai/funds/new-markets-venture-partners) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Osage Venture Partners (https://capitalatlas.ai/funds/osage-venture-partners) — Seed
- OWL Ventures (https://capitalatlas.ai/funds/owl-ventures) — Series A, Series C
- ValueAct Capital (https://capitalatlas.ai/funds/valueact-capital) — Series B
- Lumina Foundation — Series B
- BlackRock (https://capitalatlas.ai/funds/blackrock) — Series C