# NomNomNow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nomnomnow

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.nomnomnow.com
- Total disclosed funding: $13M
- Latest round: Series A (May 10, 2018)
- Investors on record: 6

## About

NomNomNow Inc. is a pet food company dedicated to delivering fresh, pre-portioned meals primarily for dogs and cats, focusing on nutritional balance and high-quality ingredients.Founded in 2015, NomNomNow Inc. operates out of San Francisco, US, providing fresh pet meals. The company has undergone significant growth since its inception and has raised USD 10 mn in its Series A funding round on May 10, 2018, with investors including Bullish Partners and CircleUp. The current CEO is Nate Phillips. NomNomNow was co-founded by Alexandria Jarrell, Alexandru Munteanu, Diederik Ketellapper, Nate Phillips, Wenzhe Gao, and Yorán Meijers.Nom Nom Now specializes in delivering fresh, pre-portioned meals for pets, focusing primarily on dogs and cats. Their core product offerings include a range of nutritionally balanced recipes formulated with high-quality ingredients to meet the dietary needs of pets at various life stages, addressing specific health requirements such as weight management, allergies, and age-related needs. Their customer base includes pet owners seeking convenient, healthy options, as well as veterinary clinics recommending these products to clients, primarily targeting urban and suburban areas across major metropolitan regions in the United States.The revenue model for Nom Nom Now is centered around direct-to-consumer sales, utilizing a subscription-based service that allows customers to receive regular meal deliveries tailored to their pets’ dietary needs. Customers can select from various subscription plans that vary in frequency and portion sizes, aiding in meal management. The pricing structure accommodates different customer preferences, with options from single meal purchases to comprehensive subscription plans ensuring a continuous supply. Their flagship meal offerings include recipes formulated with veterinary nutritionists, enhancing their appeal among health-conscious pet owners, and fostering long-term customer relationships through consistent delivery and personalized meal plans.NomNomNow plans to leverage its recent Series A funding of USD 10 mn raised in May 2018 to enhance product offerings and expand its market presence. The company is in the process of designing new meal options aimed at addressing emerging dietary needs for pets, with specific launches anticipated in the upcoming year. Furthermore, NomNomNow is targeting expansion into additional geographic regions, focusing on major urban centers outside of its current operational areas by the end of 2023.

## Funding rounds

- Series A, May 10, 2018, $10M — Headline, Greycroft, Tandem Capital, CircleUp, Bullish Partners
- Seed, Jun 1, 2016, $3M — Headline, Greycroft, Kima Ventures, Tandem Capital, CircleUp, Bullish Partners

## Investors

- Headline (https://capitalatlas.ai/funds/headline) — Seed, Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Tandem Capital (https://capitalatlas.ai/funds/tandem-capital) — Seed, Series A
- CircleUp (https://capitalatlas.ai/funds/circleup) — Seed, Series A
- Bullish Partners (https://capitalatlas.ai/funds/bullish-partners) — Seed, Series A