# NomNom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nomnom

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.getenjoyhq.com
- Total disclosed funding: $2.2M
- Latest round: Seed (Aug 6, 2019)
- Investors on record: 7

## About

Based in the UK, NomNom Inc. operates the Human Insight Platform, a solution focused on capturing and analyzing user feedback to enhance product development for businesses across various sectors.NomNom Inc. was founded in 2015 in Los Angeles, US, with the goal of providing insights into user experiences through innovative technology. The company has completed 4 deals, with the most recent occurring on April 15, 2021. In this transaction, UserZoom Technologies, Inc. acquired NomNom Inc. from its previous investors, including Faber Ventures and Point Nine Capital. The total amount raised by NomNom Inc. amounts to USD 2.00 mn, primarily from its latest funding round, which was a Seed round led by Point Nine, alongside participation from Faber Ventures, Kibo Ventures, LocalGlobe, Social Capital, and TheVentureCity.The Human Insight Platform offers a suite of tools designed to capture and analyze user feedback throughout the product development lifecycle. Its core functionalities include the Feedback Engine, allowing users to gather high-quality insights from diverse demographics via the UserTesting Network. Clients define their target audience, select sample sizes, and access real-time analytics powered by AI, simplifying data interpretation. The platform serves various industries, including retail, healthcare, automotive, and financial services, catering to clients from startups to established enterprises across North America, Europe, and Asia-Pacific. By integrating user insights into organizational tools, the Human Insight Platform helps enhance understanding and empathy for customers, driving better product outcomes.The revenue model of the Human Insight Platform is focused on subscription-based services that provide clients access to testing and analytics tools. Businesses engage with the platform under various plans tailored to their specific needs, facilitating on-demand feedback on marketing campaigns and product designs. The platform's pricing structure aligns with usage levels, allowing clients to maximize value from the services offered. Key offerings include extensive mobile testing capabilities and audience solutions, which are integral to its market value proposition.Looking ahead, NomNom Inc. plans to leverage its latest funding of USD 2.00 mn to enhance its product offerings and expand into new markets. The company is focused on launching new features for the Human Insight Platform that are expected within the next year. Additionally, plans are underway to enter the Asian market, specifically targeting regions such as Southeast Asia by the end of 2022. The recent acquisition by UserZoom Technologies, Inc. is anticipated to support these growth strategies by providing additional resources and expertise.

## Funding rounds

- Seed, Aug 6, 2019, $2M — Social Capital, Point Nine, Kibo Ventures, Faber Ventures, LocalGlobe, TheVentureCity
- Seed, May 10, 2018 — TheVentureCity
- Seed, Jul 6, 2015, $0.2M — Techstars, Faber Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Faber Ventures (https://capitalatlas.ai/funds/faber-ventures) — Seed
- TheVentureCity (https://capitalatlas.ai/funds/theventurecity) — Seed
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed
- Point Nine (https://capitalatlas.ai/funds/point-nine) — Seed
- Kibo Ventures (https://capitalatlas.ai/funds/kibo-ventures) — Seed
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed