# NOIN

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/noin

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.noin.tv
- Total disclosed funding: $6M
- Latest round: Series C (Jan 28, 2022)
- Investors on record: 9

## About

NOIN, INC. is a multimedia solutions provider that specializes in content creation and distribution, focusing on delivering high-definition video streaming services to a diverse customer base.Founded in 2016, NOIN, INC. operates primarily out of Tokyo, Japan. The company specializes in multimedia solutions, particularly in video streaming. In March 2022, NOIN, INC. raised JPY 200 million in Series C funding from AXA Life Insurance Co., Ltd., contributing to its expansion within the cosmetics industry. The firm has completed 8 deals to date, with its current valuation at JPY 6,319.123 million.NOIN, INC. specializes in a diverse range of multimedia solutions, primarily focusing on content creation and distribution across multiple platforms. The company offers a state-of-the-art video streaming service that delivers high-definition content, aiming to meet the demand for on-demand entertainment for individual consumers and corporate clients. Their initiatives include expanding services to international markets, such as North America and Europe, addressing the growing demand for digital content.Revenue is generated through a subscription-based model, allowing customers to access premium content by paying a recurring fee. Partnerships with content creators and distributors facilitate a B2B transaction structure that encourages revenue sharing. The company's flagship services include exclusive content not found on other platforms, enhancing customer loyalty through tiered subscription plans.Looking ahead, NOIN, INC. plans to introduce new products aimed at the cosmetics industry by leveraging recent funding. The company anticipates expanding into additional markets by the end of 2023, particularly targeting Europe and North America. The JPY 200 million raised in Series C funding will support these initiatives, specifically contributing to the development of their offerings in the cosmetics sector.

## Funding rounds

- Series C, Jan 28, 2022, $1.3M — Sony Innovation Fund, Hakuhodo DY Ventures, Mynavi, Shinnihonseiyaku
- Series C, Oct 15, 2021, $1.5M — BG Ventures
- Series A, Mar 28, 2018, $2.9M — Mizuho Capital, STRIVE, ANOBAKA, Coral Capital
- Series A, Jul 1, 2017, $0.4M — ANOBAKA, Coral Capital

## Investors

- ANOBAKA (https://capitalatlas.ai/funds/anobaka) — Series A
- Coral Capital — Series A
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A
- STRIVE (https://capitalatlas.ai/funds/strive) — Series A
- BG Ventures — Series C
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series C
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series C
- Mynavi — Series C
- Shinnihonseiyaku — Series C