# Nogin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nogin

- Industry: Internet
- Headquarters: Tustin, US
- Website: www.nogin.com
- Total disclosed funding: $4.3M
- Latest round: Seed (Jun 14, 2017)
- Investors on record: 3

## About

Nogin Inc. is a technology company specializing in Intelligent Commerce solutions that enhance the capabilities of Shopify Plus, facilitating efficient growth for brands in a cost-effective manner.Founded in 2009 by Geoffrey Van Haeren and Jan-Christopher Nugent, Nogin Inc. is headquartered in Tustin, US. The company focuses on providing a comprehensive Intelligent Commerce platform. As of December 2023, Nogin filed for Chapter 11 bankruptcy. The company has completed a total of 6 deals, with its most recent funding round being a PIPE of USD 124.00 mn, totaling USD 124.00 mn raised overall.Nogin specializes in an Intelligent Commerce platform that extends the capabilities of Shopify Plus, enabling brand growth without high costs. Its services include B2B commerce solutions, Amazon Marketplace management, and a dedicated photo and video studio. By integrating with existing systems, Nogin enhances B2B experiences with D2C efficiencies across various industries, including apparel and health, serving clients in North America and Europe.In 2022, Nogin reported a revenue of USD 94.47 mn, with an EBITDA of USD -36.66 mn. The company's revenue model is based on a Commerce-as-a-Service (CaaS) framework, allowing clients to utilize their technology and expertise with a fee structure based on online sales percentage, fostering aligned success between Nogin and its clients.In December 2023, Nogin's future growth strategy is now under the constraints of the Chapter 11 bankruptcy filing, which complicates upcoming product launches and market expansions. Specific plans for new products or geographic expansions have not been detailed in light of this recent development.

## Funding rounds

- Seed, Jun 14, 2017, $4.3M — Hillcrest Venture Partners, Iron Gate Capital, AME Ventures

## Investors

- Hillcrest Venture Partners (https://capitalatlas.ai/funds/hillcrest-venture-partners) — Seed
- Iron Gate Capital (https://capitalatlas.ai/funds/iron-gate-capital) — Seed
- AME Ventures (https://capitalatlas.ai/funds/ame-ventures) — Seed