# Noggin HQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/noggin-hq

- Industry: Financial Services
- Headquarters: Newcastle upon Tyne, UK
- Website: www.nogginhq.com/
- Total disclosed funding: $3.1M
- Latest round: Seed (Aug 18, 2026)
- Investors on record: 3

## About

Based in the UK, Noggin HQ LTD operates as a financial services company providing client’s support to improve their credit scores. Based in London, UK, and founded in 2021 by Evangeline Atkinson (CEO) and Laura Mills, Noggin HQ LTD operates as a fintech company providing platform that provides price-checking solutions for gadgets and focuses on improving credit access for teenage people. In August 2026, Noggin HQ LTD raised GBP 2.3 million in seed funding led by new investor Blackfinch Ventures, with participation from returning investors Oxford Capital, Bethnal Green Ventures. Individual investors also participated in the round. Noggin HQ LTD developed a platform that allows users to price comparison tools and allows them to find the best deals tailored to their needs, ensuring transparency and fairness in their financial decisions. The company’s focuses on improving credit access for excluded groups made up of young people, recent immigrants and renters. It offers VIP deals with cashback offers as a token of appreciation. In addition, the firm provides deals on various mobile phones such as iPhone 15, iPhone 15 Pro, iPhone 15 Plus, iPhone 15 Pro Max, Samsung Galaxy S24, Google Pixel 8, and many more. The company generates revenue by selling mobile phones and SIM through its e-commerce website. The company plans to utilize the August 2026 funding to move from successful pilots into wider market adoption of its alternative credit scoring technology.

## Funding rounds

- Seed, Aug 18, 2026, $3.1M — Oxford Capital Partners, Bethnal Green Ventures, Blackfinch Ventures

## Investors

- Oxford Capital Partners (https://capitalatlas.ai/funds/oxford-capital-partners) — Seed
- Bethnal Green Ventures (https://capitalatlas.ai/funds/bethnal-green-ventures) — Seed
- Blackfinch Ventures (https://capitalatlas.ai/funds/blackfinch-ventures) — Seed