# NJOY

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/njoy

- Industry: Electronics
- Headquarters: Scottsdale, US
- Website: www.njoy.com
- Total disclosed funding: $182M
- Latest round: Series D (Feb 28, 2014)
- Investors on record: 5

## About

Founded in 2006 and based in Scottsdale, Arizona, NJOY, Inc. operates as an electronic cigarette company.

## Funding rounds

- Series D, Feb 28, 2014, $72M — L Catterton, Morgan Stanley Investment Management, Fidelity Investments, Brookside Capital
- Series C, Jun 19, 2013, $74M — Fidelity Investments, Velos Partners
- Series B, Feb 6, 2013, $5M — L Catterton
- Series A, Oct 16, 2012, $4M — L Catterton
- Series A, Jul 2, 2012, $7M — L Catterton
- Series A, Apr 9, 2012, $20M — L Catterton

## Investors

- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series A, Series B, Series D
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series C, Series D
- Velos Partners (https://capitalatlas.ai/funds/velos-partners) — Series C
- Morgan Stanley Investment Management — Series D
- Brookside Capital — Series D