# NjiaPay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/njiapay-b-v

- Industry: Financial Services
- Headquarters: Cape Town, South Africa
- Website: www.njiapay.com/
- Total disclosed funding: $2.1M
- Latest round: Seed (Mar 9, 2026)
- Investors on record: 1

## About

Founded in 2024 and based inCape Town, South Africa, NjiaPay Group B.V. provides a payment platform aimed at streamlining payment processing across the African continent. Jonatan Allback (CEO) and Roderick Simons (CPTO) are the co-founders of the company. In March 2026, NjiaPay B.V. raised USD 2.1 million in seed funding led by new investor Newion Investments.

NjiaPay offers a next-generation payment platform designed to simplify the complexities of payment processing across Africa. The core product includes an intelligent routing system that analyzes real-time data to optimize payment paths, resulting in higher transaction success rates and an enhanced user experience. NjiaPay integrates with multiple payment service providers (PSPs), allowing businesses to access diverse payment methods and a broader customer base. NijaPay’s additional features, such as redundancy for risk mitigation, a centralized merchant portal for operational efficiency, and advanced reconciliation tools, streamline financial processes for businesses. The company primarily serves merchants and businesses operating in multiple African markets, empowering them to navigate the continent's diverse payment landscape.

NjiaPay's revenue model is centered around subscription-based pricing plans that cater to varying transaction volumes. Clients can choose from three main tiers: Basic, Essential, and Pro, priced at ZAR 9,999, ZAR 24,999, and ZAR 44,999, respectively. These tiers provide different levels of service, including features like intelligent routing, reconciliation, fraud management, and access to multiple integrations with PSPs, scaled according to the volume of transactions.

The company plans to utilize the March 2026 funding to grow its engineering and commercial teams, enhance its integration capabilities, and speed up its expansion throughout Africa.

## Funding rounds

- Seed, Mar 9, 2026, $2.1M — Newion Investments

## Investors

- Newion Investments (https://capitalatlas.ai/funds/newion-investments) — Seed