# Niumao Heihei

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/niumao-heihei

- Industry: Food
- Headquarters: Shenzhen, China
- Latest round: Angel (Aug 31, 2021)
- Investors on record: 1

## About

Based in Shenzhen, China and established in 2020, Niumao Heihei is a brand that focuses on dairy products. Mr. Jinyi Wang, the company’s founder and CEO, once founded a short video app. Mr. Yuanzheng Lu, the company's co-founder and COO, used to be the vice president of Sohu News and MCN agency Tianhui Xingyu.

The company engages in the development of dairy products. Its main products include collagen product NO ONE®? and probiotic yogurt product BR-97™. The price of the product is 12.8 yuan per bottle, and the specification of each bottle is 200g. The company sells products through online Tmall, JD.com, offline distributors, and convenience store channels.

## Funding rounds

- Angel, Aug 31, 2021 — QF Capital

## Investors

- QF Capital (https://capitalatlas.ai/funds/qf-capital) — Angel