# Niuhome

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/niuhome

- Industry: Consumer Services
- Headquarters: Shanghai, China
- Website: www.niuhome.com
- Total disclosed funding: $4.9M
- Latest round: Series A (Jan 1, 2016)
- Investors on record: 5

## About

Niuhome specializes in the sale of domain names, enabling clients to acquire unique digital real estate for their online presence. The company primarily serves entrepreneurs, startups, and established businesses across various markets.Niuhome, founded in 2014 in Shanghai, China, focuses on the transaction of digital real estate through domain sales. The company operates independently and has conducted a total of 3 deals, with its most recent funding round being a Series A in January 2016. During this round, Niuhome raised CNY 30.00 mn from investors including Beiruan Angel Fund, Innoangel Fund, and Oriental Fortune Capital. The company's operations have remained consistent since its inception, without noted pivots or changes in strategy.Niuhome's core offering revolves around domain sales, facilitating clients in acquiring unique web domains to establish their online identities. This service is aimed at entrepreneurs, startups, and established businesses looking to enhance their digital presence or rebrand. The domains are tailored to meet diverse market needs, spanning from personal branding to e-commerce solutions. The company engages primarily with clients in North America and Europe, where demand for digital assets is robust.The company's revenue is generated through the sale of domain names, typically on a direct-to-consumer basis. Clients purchase domains through an accessible online platform, with prices reflecting the market value of specific names. Transactions are facilitated via various payment methods, ensuring a straightforward buying experience. Pricing for individual domains is determined based on market demand and characteristics, accommodating both budget-conscious buyers and those seeking premium digital assets. Following sales, Niuhome offers additional services like domain transfer assistance and buyer protection programs, enhancing the overall customer experience.Niuhome plans to leverage its recent Series A funding of CNY 30.00 mn to enhance its product offerings and expand into new markets. The company is currently designing additional services to complement its domain sales, aiming for a rollout in the coming year. Furthermore, Niuhome is targeting expansion into Asian markets, with plans to establish a presence by 2025. The funding raised will support these growth initiatives, allowing the company to improve its platform and reach a broader clientele.

## Funding rounds

- Series A, Jan 1, 2016 — Colony Capital, Oriental Fortune Capital, Innoangel Fund
- Series A, Jul 1, 2015, $4.9M — Oriental Fortune Capital, Beiruan Angel Fund, Innoangel Fund
- Angel, Oct 1, 2014 — River Capital, Innoangel Fund

## Investors

- River Capital — Angel
- Innoangel Fund (https://capitalatlas.ai/funds/innoangel-fund) — Angel, Series A
- Oriental Fortune Capital (https://capitalatlas.ai/funds/oriental-fortune-capital) — Series A
- Beiruan Angel Fund (https://capitalatlas.ai/funds/beiruan-angel-fund) — Series A
- Colony Capital (https://capitalatlas.ai/funds/colony-capital) — Series A