# NIUHAHA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/niuhaha

- Industry: Food
- Headquarters: Shanghai, China
- Latest round: Series A (Oct 31, 2016)
- Investors on record: 2

## About

Established in 2014 and based in Shanghai, China, NIUHAHA is a vertical e-commerce brand that specializes in Australian beef. The company provides fresh beef from the source ranch and builds its own freezer and sorting center, and its sales channels include Taobao Enterprise Store and WeChat Mall online. In October 2016, it closed a round of pre-series A funding.

The company mainly provides beef chops, money tendon, beef brisket, beef ribs, beef tendon and other products, using professional cold chain delivery to ensure the freshness of the ingredients, sales channels including online Taobao Enterprise Store, WeChat Mall, etc., and offline sales outlets, such as Shanghai Wing Fai, Zhengda You Fresh Supermarket and other sales outlets.

## Funding rounds

- Series A, Oct 31, 2016 — Zhonghuijin Group, Huarong Huixin Investment

## Investors

- Zhonghuijin Group — Series A
- Huarong Huixin Investment — Series A