# Niu Niu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/niu-niu

- Industry: Environmental Services
- Headquarters: Mexico
- Website: www.niu-niu.io/
- Total disclosed funding: $1.8M
- Latest round: Seed (Jan 17, 2024)
- Investors on record: 1

## About

Founded in 2022 and based in Mexico, GyTA S.A. de C.V., dba Niu Niu, is the operating system for e-waste. The company was founded by its CEO, Dylan Roman. In January 2024, Niu Niu raised seed funding from Orbit Startups.

The company provides an alternative to mining methods for materials like lithium, cobalt, and platinum. The firm collects metals from post-industrial electronic scrap and outdated devices by using artificial intelligence (AI) to detect and extract metal content. For precious metal refineries, Niu Niu provides presorted components, including printed circuit boards, microprocessors, and Li-ion batteries, facilitating maximized metal recovery. 

The company’s materials supply boasts gold, platinum, cobalt, and other elements from clean, traceable sources. The firm’s operational model encompasses the collection, sorting, and distribution of e-waste, which is recycled and repurposed into essential materials vital for EV production and energy transformation. Niu Niu also offers clean management solutions, bolstered by reporting mechanisms that include ESG-oriented goals, end-of-life transparency, and official compliance with regulations, enabling clients to track and quantify their impact.

## Funding rounds

- Seed, Jan 17, 2024, $1.8M — Orbit Ventures

## Investors

- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Seed