# Niu Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/niu-company

- Industry: Travel & Leisure
- Headquarters: Shenzhen, China
- Website: www.niudaji.com
- Total disclosed funding: $16M
- Latest round: Series A (Mar 18, 2022)
- Investors on record: 2

## About

Founded in 2019 and based in Shenzhen, China, Niu Company Limited is a fast food chain brand that provides fresh beef and related products. The company has opened more than 100 stores in cities such as Foshan, Guangzhou and Guiyang. Mr. Haijin Wu, the founder of the company, worked in Ingdan Technology, an IOT supply chain platform. In January 2024, it closed a strategic investment led by new investor Chunjian Capital, with participation from other new investor DeepBear Capital.

The company constructed mechanized intelligent cattle raising production line to produced beef related products. Its main products include fresh beef, fresh beef pre-made dishes, and fresh beef snacks. Fresh beef pre-prepared dishes include beef jerky, beef fried skewers, beef pineapple buns and beef brisket rice. The company sells products through channels such as offline retail stores and online WeChat mini-programs. Niu Company Limited has also set up a sub-brand, Niu Da Ji, which is specializes in selling beef rice.

Niu Company Limited will focus on the construction of supply chain.

## Funding rounds

- Series A, Mar 18, 2022, $16M — K2VC
- Series A, Mar 10, 2021 — Ameba Capital, K2VC

## Investors

- Ameba Capital (https://capitalatlas.ai/funds/ameba-capital) — Series A
- K2VC (https://capitalatlas.ai/funds/k2vc) — Series A