# NinthDecimal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ninthdecimal

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.ninthdecimal.com
- Total disclosed funding: $52M
- Latest round: Series E (Dec 1, 2017)
- Investors on record: 7

## About

NinthDecimal, Inc. is a US-based company specializing in data-driven marketing solutions that enhance consumer engagement and optimize advertising strategies for businesses across various industries.NinthDecimal, Inc. was founded in 2003 in San Francisco, US, and focuses on providing marketing solutions that leverage consumer data. The company has completed a total of 16 deals, with its most recent deal occurring on March 13, 2019, involving a Series E funding round that raised USD 0.82 mn. The company operates independently without a parent company or subsidiaries and was founded without mention of a merger or carve-out. Specific information about the founder's history is currently unavailable.NinthDecimal, Inc. specializes in marketing and measurement solutions that enhance consumer engagement and optimize advertising spend. Its flagship product, GeoLink, is a self-service activation platform that connects clients with consumers throughout their shopping journey, utilizing data-driven insights. The offerings are tailored for audience targeting based on consumer behaviors, performance measurement, and actionable insights, catering to a diverse range of clients including retailers and brands across North America and select European markets.NinthDecimal, Inc. generates revenue primarily through subscription-based services and partnerships with retailers and brands. The company's proprietary solutions facilitate direct-to-consumer and B2B transactions. Clients subscribe to access NinthDecimal's analytics and activation tools for real-time data utilization in marketing efforts, with pricing structures designed to meet varying business needs and tailored plans reflecting the scale of their marketing campaigns.Following its most recent deal in March 2019 when NinthDecimal, Inc. raised USD 0.82 mn in venture debt funding from Multiplier Capital, the company is focusing on expanding its product offerings and geographic presence. Plans include the development of new marketing solutions aimed at enhancing customer engagement, with details on specific launch dates yet to be disclosed. Additionally, NinthDecimal is targeting expansion into new markets, although specific regions have not been mentioned.

## Funding rounds

- Series E, Dec 1, 2017 — Norwest Venture Partners, Panorama Capital
- Series E, Dec 22, 2015, $6.7M — Trident Capital, Norwest Venture Partners, Comcast Ventures, Frontier Venture Capital, Founders Circle Capital
- Series D, Nov 18, 2013, $5.2M — Trident Capital, Comcast Ventures, Frontier Venture Capital
- Series D, May 15, 2013, $4M — Trident Capital, Comcast Ventures, Panorama Capital, Frontier Venture Capital
- Series C, Jul 6, 2011, $20M — Draper Fisher Jurvetson, Trident Capital, Norwest Venture Partners, Comcast Ventures, Panorama Capital, Frontier Venture Capital
- Series B, Sep 30, 2008, $11M — Comcast Ventures, Panorama Capital, Frontier Venture Capital
- Series D, Jul 31, 2007, $2M — Draper Fisher Jurvetson, Frontier Venture Capital
- Series C, Apr 26, 2006, $1.3M — Draper Fisher Jurvetson, Frontier Venture Capital
- Series B, Jan 5, 2005, $2.4M — Frontier Venture Capital

## Investors

- Frontier Venture Capital (https://capitalatlas.ai/funds/frontier-venture-capital) — Series B, Series C, Series D, Series E
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series C, Series D
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series B, Series C, Series D, Series E
- Panorama Capital — Series B, Series C, Series D, Series E
- Trident Capital (https://capitalatlas.ai/funds/trident-capital) — Series C, Series D, Series E
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C, Series E
- Founders Circle Capital (https://capitalatlas.ai/funds/founders-circle-capital) — Series E