# NIL Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nil-co

- Industry: Consumer Products
- Headquarters: Japan
- Website: http://www.nil-co.jp
- Total disclosed funding: $1.9M
- Latest round: Series B (Jul 26, 2017)
- Investors on record: 3

## About

NIL Co., Ltd. is a Japanese company specializing in innovative healthcare and deep tech solutions, with a focus on organic cosmetic products, notably organic hair dyes utilizing advanced plant-based technologies for enhanced user experience.Founded in 2015 in Japan, NIL Co., Ltd. develops organic cosmetic solutions and has engaged in three investment deals. The firm raised JPY 160.000 mn in a SERIES B funding round on January 28, 2021, with investors including Arco Partners, Fast Track Initiative, and SMBC Venture Capital. The current valuation of the company is JPY 894.150 mn.????NIL (NIL) specializes in the development and production of innovative healthcare and deep tech solutions, primarily focusing on organic cosmetic products. Their flagship offering is the organic hair dye product, which utilizes a unique foam formula that is free of diamines, ensuring a gentler application for users concerned about hair damage. This product incorporates advanced plant-based pigments and nano-technology, enhancing hair quality through improved shine and resilience while effectively covering gray hair. The company also emphasizes the use of high-quality, luxury ingredients to create a superior user experience. NIL's products are marketed in various geographical regions, with significant recent expansions including an exclusive sales agreement in Vietnam, reflecting their commitment to broadening their international reach.The revenue model of ????NIL is structured around multi-faceted business transactions that encompass both B2B and direct-to-consumer channels. The company engages in partnerships with beauty salons and retail distributors, allowing for a wider market presence and accessibility of its products. Their unique organic hair dye and other cosmetic solutions are positioned at a premium price point, reflecting the high-quality ingredients and innovative technology involved. Such pricing structures involve bulk purchasing agreements with salons, as well as direct sales to consumers through various retail outlets. These established distribution networks help solidify NIL's market presence and generate consistent revenue streams from both individual consumers and business partners.NIL Co., Ltd. aims to launch new products that incorporate advanced formulations and eco-friendly ingredients tailored for the health and beauty market, with specific product releases planned for 2022. The company is targeting expansion into Southeast Asian markets, including Thailand and Malaysia, aiming to establish a significant presence by the end of 2023. The recent funding of JPY 160.000 mn will be allocated to research and development of new products and to enhance marketing efforts in these new regions.

## Funding rounds

- Series B, Jul 26, 2017, $1.4M — SMBC Venture Capital, Fast Track Initiative, Arco Partners
- Series A, Oct 28, 2016, $0.5M — Fast Track Initiative

## Investors

- Fast Track Initiative (https://capitalatlas.ai/funds/fast-track-initiative) — Series A, Series B
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series B
- Arco Partners (https://capitalatlas.ai/funds/arco-partners) — Series B