# Niio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/niio

- Industry: Software
- Headquarters: Israel
- Website: www.niio.com
- Total disclosed funding: $19M
- Latest round: Series A (Sep 21, 2021)
- Investors on record: 5

## About

Niio Ltd. is a digital art streaming service that turns screens into high-resolution art canvases, offering access to a vast collection of artworks from renowned artists and galleries.Niio Ltd. focuses on providing a platform for digital art streaming, allowing users to display high-quality artwork. Founded by Ola Hasselgren, the company is based in Israel and has conducted 2 deals, with the most recent deal on September 21, 2021, during which it raised USD 15.00 mn in Series A funding from investors including Entrée Capital, L Catterton, and PICO Venture Partners, among others.Niio Art is an innovative digital art streaming service, primarily designed to transform screens into gallery-quality digital art canvases with resolutions up to 8K. Their core offerings include access to a vast library of over 30,000 artworks from more than 7,500 artists and galleries, allowing users to browse, collect, and share digital and video art. The platform provides sophisticated management and preservation tools for art collectors and galleries, enabling effective curation of their art collections. Niio’s services cater to diverse clientele, including businesses in hospitality and real estate, seeking to enhance their environments with curated art solutions. The geographic markets served by Niio include major urban centers across North America, Europe, and Asia, leveraging its digital platform to reach a global audience.Niio Art generates revenue through a subscription-based model, with clients ranging from individual collectors to large enterprises. The company structures its transactions primarily through business-to-business (B2B) partnerships as well as direct-to-consumer (DTC) sales. Clients may subscribe to various plans that grant access to curated digital art collections or customizable art programs, enhancing their spaces with exclusive pieces. Specific pricing details for these subscription plans, including costs associated with different tiers of access, are structured to accommodate both commercial and individual needs. Niio’s flagship offerings include its digital art streaming service, which allows for seamless display of artwork on a variety of smart screens and devices, reinforcing its commitment to enriching spaces with high-quality digital art.In September 2021, Niio Ltd. raised USD 15.00 mn in Series A funding, which will be used to grow its artist community and scale its app-enabled subscription and purchase platform. This platform is blockchain-based and will include a trading-enabled marketplace for NFTs and other digital art assets. Niio plans to launch new products and expand into new geographic markets, aiming to reach additional urban centers in North America, Europe, and Asia.

## Funding rounds

- Series A, Sep 21, 2021, $15M — L Catterton, Entree Capital, PICO Venture Partners, Saga Private Equity
- Seed, Sep 1, 2017, $4M — Entree Capital, PICO Venture Partners, Taya Ventures

## Investors

- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Seed, Series A
- PICO Venture Partners (https://capitalatlas.ai/funds/pico-venture-partners) — Seed, Series A
- Taya Ventures — Seed
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series A
- Saga Private Equity (https://capitalatlas.ai/funds/saga-private-equity) — Series A